분야
docx2. Analysis of Converse
2.1 4P
2.2 Positioning
2.2 SWOT
3. Problems of Converse
3.1 Survey
3.2 Distribution & Promotion
4. How to Change
4.1 Objectives
4.2 Targeting and Positioning
4.3 4P
4.4 IMC
1. About CONVERSE
1-1.Time Line
1908: Capital investment of $250,000 by Marquis Mills Converse establishes Converse Rubber Co. in Malden, Massachusetts with 15 employees.
1921: Chuck Taylor joins Converse with idea for all star improvement.
1962: Converse develops a low‐cut version of the All Star sneaker, shoe of choice of pro players and those looking for a laid back lifestyle.
1974: Launch of “One Star” a low cut performance shoe later adopted by surfers and skaters as a retro, alternative lifestyle look.
1983: Converse stock became available on the NASDAQ exchange.
1984: Contracts for manufacturing, distribution and sales of Converse footwear in Japan. International expansion becomes a focus.
1995: Converse named official shoe of NBA.
2003: Converse is acquired by Nike, Inc.
2008: Celebrates 100th Anniversary.
