분야
pptx2.Analyze the Market
3.Inside & Out ①Technology
4.Inside & Out ②Design
5.Inside & Out ②Design
6.Conclusion
7.Q&A
PRADA + LG = New Smartphone
A package of desirable features
4.3 inch screen, High brightness NOVA display at 800-nit
Most slimmest at 8.5mm
Android’s Gingerbread OS
Architecture for high-speed performance, and dual-band WI-FI for high speed surfing.
8MP Camera, 8GB of user memory
The famous fashion brand
Luxury, Unique brand image
High price product
The famous IT brand
Friendly brand image
TV -> cellular phone
Inside
Most Advanced Technology
Only in LG mobiles
Outside
Just Aesthetic point
Not User-friendly Tech.
LG only pays attention to Design technology
Android
Gingerbread
16GB
4.3 inch Display
8MP Camera
Looks similar,
But we have more prestige design
