소개글
옴니콤 그룹 성공전략에 대한 자료입니다.
목차
1.Introduction of Omnicom
-History
-Companies
-Clients
-Brand value
2.Success strategies
본문내용
history
Strategic holding company that manages a portfolio of global market leaders
Founded in 1986 by emerging BBDO, Doyle Dane Bernbach, Needham Harper
Take over several marketing and PR companies
Found Europe market by establishing ‘Omnicom Europe Limited’ in London
Develop company’s communication strategies rather than focusing on advertisement which is sensitive to business condition.
Clients
TBWA: The most core subsidiary-company of Omnicom
“Severence” , “More important thing is story”
Clients: Absolut VODKA, Apple, SONY, Adidas, Evian, Levi’s, Taco Bell, Nissan, Gatoraid, Playstation2
BBDO: Pepsi , BMW , P&G, Chrysler
Recognition and Rankings
Winning 57 awards in the International Advertising Festival at Cannes
Forbes elected Omnicom to the Forbes Platinum 400 list of the Best Big Companies in America.
The Wall Street Journal ranked Omnicom Group Number One in its peer group for our ten-year average annual total return to shareholders.