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[서비스 마케팅] 스타벅스 서비스 디자인(영문)에 대한 자료입니다.
목차
1.Introduction of Starbucks
2.Problems of the Starbucks in Korea
3.Service Highlights
4.STP
5.SWOT
6.7P’s
7.Service Blueprint
8.Relationship Marketing
9.Other Expected Outcome
10.Benefits
본문내용
Starbucks was founded in 1971
Presently the premier roaster of specialty coffee in the world
More than 17,000 stores in 55 countries
Problems of Starbucks
But, increasing the number of competitor coffee shop in Korea.
So, the Starbucks faces to challenge consisting their market share.
Therefore, we add to Starbucks coffee delivery service.
ServiceHighlights
“Enjoy your morning coffee delivered directly by Starbucks”
Morning Coffee Delivery Service
For the orders made by 3:00 am the day before
Delivered by 6:00~8:00am (depending on district)
Ordering method: mobile app, website & in person
Payment method: Starbucks card
Delivered by a coffee truck
“Want something special for breakfast?”
Fresh baked goods available (sandwich, croissant, etc)
As well as yogurt, soup,…
Morning Set menu: Americano with a choice of bread
Kids Menu: smoothie, non-caffeine frappucino, etc
참고문헌
Websites
http://www.istarbucks.co.kr/
http://image.search.naver.com/
http://www.google.co.kr/imghp?hl=ko&tab=wi
http://map.naver.com/
http://www.baskinrobbins.co.kr/
http://www.angelinus.co.kr/
Books
Service Marketing – McGraw-Hill(Fifth Edition)
Principles of Marketing – McGraw-Hill (13th Edition)