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[국제경영] 아마존닷컴(영문)에 대한 자료입니다.
목차
1.Profile of Amazon.com
2.Core competency and International Business Strategy
-Core competency
-International business strategy
3.Overseas expansion
-Entry to China
-Technological know-how
4.Logistics
-Logistics
-Supply chain management
-Country factor/ Technology factor / Product factor
-Inventory management
5.Future of Amazon.com
본문내용
Profile
American Multinational e-commerce company
The world’s largest online retailer
International market of US, Canada, UK, France, Germany, Italy, Spain, Japan, China
Also expects to launch in Poland, Netherlands and Sweden.
Incorporated in 1994 and went online in 1995
The effects of acquisition
Tight control over operations in China
Easily establish a strong position in the e-retailer industry in China
Customer service
Opening operation center for fast delivery
Search engine – A9.com
One-click service
Success factors of Amazon
Convenience
Low cost
Wide Selection
Grow "Groupie" of Amazon.com
Revenue-sharing program
Diversification of business
Logistics
Total Quality Management
Improve the quality of products and processes
Meet customer expectations, improve customer experience
Six Sigma
customer-centricity
Use of six sigma reduces
Defects, variation, errors in the ordering processes, inventory record accuracy
Inventory management
Drop-shipment
Advantages to Retailers:
No inventory cost
No shipping cost and hassles
Buy at wholesale price, sell at retail price
Easier to maintain a huge list
Less risky
Less working capital required.
Where to Produce?
Amazone-retailer, does not produce any goods but sell service!
Better to set up distribution centers in the foreign locations to provide fast and secure delivery.