소개글
GOT MILK 마케팅 연구(영문)에 대한 자료입니다.
목차
1. Background information
2. Message - Poster
3. Message – Video
4. Message – Video
5. Campaign outcomes
6. Evaluation
본문내용
Source factor
- Celebrities and heroes
- Reputation
- Credibility
- Attractiveness
Message factor
* verbal
- Long sentences
- ‘Got Milk’
* nonverbal
- Milk beard
- The pose and stance of celebrities and heroes