소개글
[기업경영] MERCK 머크 사회책임에 대한 자료입니다.
목차
Introduction of Onchocerciasis
History of MERCK
Social Actions of MERCK
Management Philosophy of MERCK
Social Responsibility of Company
Discussion
본문내용
SOCIAL ACTIVITIES OF MERCK
ADVERSE CONDITIONS OF DEVELOPMENT
- REGIONAL FEATURE
• Onchocerciasis - only in the backward countries
- ENORMOUS EXPENSE IN DEVELOPMENT
• $1,050million
- ECONOMIC LEVEL OF OUTBREAK NATIONS
- DIFFICULTY OF ACQUISITION PROFIT
• Underdevelopment countries didn’t have ability to
buy MECTIZAN
DEVELOP WONDERDRUG
- MECTIZAN (1978’s)
• The alternative solution of
Onchorcerciasis
MERCK has studied drug for
10 years
- ENORMOUS EXPENSE
• clinical experiment, approval of
FDA (Food and Drug
Administration)