분야
docx2. SWOT analysis
3. Strategy analysis
4. Financial analysis
5. strategic issues
6. recommendations
(1)Background
Mr. Pizza Co., Ltd. is a South Korea pizza chain founded in 1990. At first, it operated as a franchise associate of the Japanese brand, Mr. Pizza, which was seeking a partner in order to expand its business into Korea. Later a Korean branch acquired the trademark of Mr. Pizza and started its own business. As of 2012, Mr. Pizza franchised 424 stores in 4 countries (Korea: 396 US: 1 Vietnam: 2 China: 25) and eventually becomes the largest pizza chain in Korea in terms of the number of stores and the annual sales volume. In August 2009, Mr. Pizza went public and became the first pizza company in Korea to be listed on the KOSDAQ. This fortified Mr. Pizza as a leading brand in Korea. In recent years, Mr. Pizza is increasingly emphasizing overseas markets (particularly in China and the United States) and is keen on doing expansion globally.
(2)Visions
Mi. Pizza is committee to create customers’ satisfaction with genuine sincerity. It offers a variety of pizzas along with other side dishes such as salad, pasta, chicken wings, breadsticks, and garlic bread. All products provided by Mr. Pizza are 100% handmade and hand-knead. In addition, sincere service to the valuable consumers is an integral part contributes to the success of the brand. Their customer-oriented service and comfortable interior store design are much preferred by women.
http://finance.naver.com/ (financial analysis)
