소개글
콜드스톤의 SWOT분석 및 마케팅 전략(영문)에 대한 자료입니다.
목차
1. Introduction – Cold Stone
2. SWOT analysis
3. Compare to competitors
4. Proposal of Marketing strategy
5. Conclusion
본문내용
Introduction – Cold Stone
Ice Cream = your own creation!
‘Cold Stone + Creamery’
= make ice cream fresh every day in every store