분야
pptxⅡ. Pilot Study
Ⅲ. Study #1
Ⅳ. Study #2
Ⅴ. Study #3
Ⅵ. Study #4
Ⅶ. Study #5
Ⅷ. General Discussion
This research shows and demonstrates,
1) consumers often fail to predict hedonic adaptation to products and explores the antecedents and consequences of this misprediction.
2) the failure to predict diminishing enjoyment with a product arises because of a failure to spontaneously consider adaptation and apply correct intuitive beliefs about adaptation.
