분야
pptx02 About AA
03 Marketing of AA
04 Problems of AA
and Solutions
Generation Y
following Generation X
The Millennial Generation
Next generation
The Echo-Boomers.
The generation who were born in 1980 to 1995
Characteristics
The people on a high intellectual level
Individualism, sentimentalism
Imitation, Curiosity
The pursuit of individuality
The Strong SPENDING POWER
(중략)
Business ethics
American Apparel
Fighting racial injustice
Protecting
the environment
-Using Solar Energy
(The 20% of AA Power Consumption )
-Reducing the use of pesticides
For health-conscious
consumers
-Using organic cotton
