분야
pptx2. 2 Examples of various promotions – Touching & Funny
3. Effects – good or Bad
Emotional Marketing :
Common : A marketing that strengthen relationship between customers and brands by emotional factors which influences customer’s feeling and emotions.
3-1. Touching #1
2010, Vancouver winter Olympic, US sponser P&G launched special campaign called “Proud sponser of Moms” and also raised additional 130 million $
“Sending messages to express gratitude to every mothers in the world directly connected to high increase in sales”
After Oplympic season passed by, consumer preference for P&G increased 10% higher than before.
Ours : A marketing way to make positive CRM and raising outcomes by stimulating Customer’s emotions.
