분야
pptx2.Situation Analysis
3.Marketing Strategies
4.Marking Implementation
5.Financial Analysis
6.Conclusion
Company introduction
Lotte chilsung beverage has been continuously developing and launching the highest quality products in carbonated drinks , juices , coffee, tea, and water.
Establishment and successful launch of Chilsung Cider in 1950
The First Entry in Chinese Beverage market in 2005
Developing functional products and premium lines to expand the mineral water , tea , coffee and high-end liquor market
The First Launching of Hot 6ix product in March , 2012 and leading booming sales of Energy drink in Korea
II. Situation Analysis _ Internal analysis
Current Goal & Objective
Current goal : To increase market share by selling new products ( light and fruits energy )
Current Objective : To achieve sales of 70 billion won in 2013
Analysis on current energy drink market
Functional beverage accounts for 11 % of domestic beverage market and Hot6ix is dominating 60% of market share followed by Redbull , Burn in tense Etc.
