분야
pptx2.REASON
3.CUSTOMERS’ EXPECTATION
4.SWOT
5.MARKETING PLAN
AND THEN, HOW TO OVERCOME THIS SITUATION?
FIRST, WE NEED TO UNDERSTAND OUR BUSINESS ENVIRONMENT.
★INTERNAL
STRENGTH
Baking Master(BM) system
Brand heritage : Knowhow
Fine Ingredient
WEAKNESS
Interior : Old Image
Absence of differenciation
Small store
Poor management of homepage
★EXTERNAL
OPPORTUNITYS
Management Simplicity
Wellbeing trend
Substitute food market growing
THREATS
Drop number of stores
Not enough PR
Café trend
★
CROWN BAKERYS’
BREAD STILL DELICIOUS,
AND PEOPLE ALSO KNOW THEY GOT A HERITAGE!
