![[경영사례] BMW의 한국 시장진출전략- 영문-1](http://images.happyhaksul.com/thumb/8/7905-0001.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-2](http://images.happyhaksul.com/thumb/8/7905-0002.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-3](http://images.happyhaksul.com/thumb/8/7905-0003.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-4](http://images.happyhaksul.com/thumb/8/7905-0004.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-5](http://images.happyhaksul.com/thumb/8/7905-0005.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-6](http://images.happyhaksul.com/thumb/8/7905-0006.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-7](http://images.happyhaksul.com/thumb/8/7905-0007.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-8](http://images.happyhaksul.com/thumb/8/7905-0008.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-9](http://images.happyhaksul.com/thumb/8/7905-0009.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-10](http://images.happyhaksul.com/thumb/8/7905-0010.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-11](http://images.happyhaksul.com/thumb/8/7905-0011.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-12](http://images.happyhaksul.com/thumb/8/7905-0012.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-13](http://images.happyhaksul.com/thumb/8/7905-0013.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-14](http://images.happyhaksul.com/thumb/8/7905-0014.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-15](http://images.happyhaksul.com/thumb/8/7905-0015.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-16](http://images.happyhaksul.com/thumb/8/7905-0016.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-17](http://images.happyhaksul.com/thumb/8/7905-0017.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-18](http://images.happyhaksul.com/thumb/8/7905-0018.gif)
![[경영사례] BMW의 한국 시장진출전략- 영문-19](http://images.happyhaksul.com/thumb/8/7905-0019.gif)
분야
hwp2. BMW, What it is...
(1) The Pride of Germany
(2) Models
3. The External Environment During Local Establishment
4. Situation of the Korean Market
(1) Market Situation
(2) Competition of Automobile Companies
(3) Perception of Imported Automobiles
(4) Consumer Desire
5. Expansion Strategy of BMW in the Korean Market
(1) Marketing
(2) Service
(3) Well-organized Dealership System
6. The result of Market Expansion Strategy in Korea
7. Summary & the Walking to Market Strategy
8. Conclusion
Around the early 1990's, imported automobiles were difficult to spot in Korea parked around the bustling streets of big cities. These were the automobiles one could only dream of riding in, which gave a unique look and flavour one would only desire to taste. Now, after ten years, these automobiles can be seen quite frequently, and out of the imported automobiles the one that had stolen our attention was BMW.
Currently, BMW distinctively makes up approximately 40% of the domestic automobile market. The importing automobile industry had started around the early 1980's with American auto-manufacturer GM and Ford. GM and Ford's mission was to establish themselves as the leading automobile in the domestic market. However, it was due to lack of sales that could
Korea Automobile Importers & Distributors Association)
'An outline of Korean imported automobile market' in Apr.10 2001
▶ The KAMA (한국자동차공업협회 ;
Korea Automobile Manufacturing Association)
'Analysis of selling amount of imported cars in Korea' Jan, 2002
▶
▶ the
▶ http://kari.hmc.co.kr/ (한국자동차산업연구소)
▶ http://bwm.co.kr/ (BMW 코리아 홈페이지)
▶ http://www.mk.co.kr/ (매일경제)
▶ http://www.hankyung.co.kr/ (한국경제)
