분야
pptxGlobal Expansion
India Market
Discussion and Analysis
Team No.4
International Business Strategy : Multi-domestic Strategy
Global
Integration
Local
Responsiveness
Product differentiation factors are usually placed on non-price ones.
Low Pressures for Global Integration
Balancing Global Integration and Local Responsiveness in Cosmetics Industry
Business Strategy
Team No.4
Introduction
AMOREPACIFIC Overview
Customers tastes and preferences
vary from country to country
Should provide different product line in advanced countries and developing countries
High Pressures for Local Responsiveness
