분야
pptxPros and Cons of Crowdsourcing
Crowdsourcing Cases
Q.01 What is your overall impression to mystarbucksidea.com? Do you think the company is sincere in its approach to identifying new products and services?
Q.02 What are the key elements of Starbucks’ crowdsourcing site? How are they more than just an electronic suggestions box?
Q.03 What are the chief concerns voiced by critics of mystarbucksidea.com? Do you think they are valid?
Q.04 All things considered, do you think Starbucks took the right
approach in using social media to engage its customers?
The site was founded to create an open dialogue and collaborative environment with consumers to share their thoughts and ideas and allow them to play a vital role in how they interact with Starbucks.
The Starbucks microsite, MyStarbucksIdea, was created in 2008 as a platform where users can post “product ideas, experience ideas and involvement ideas” about the Starbucks brand, store and food and beverages.
Up to now, more than 190,000 ideas have been collected on Mystarbucksidea, leading to implementation of 277 new innovations for Starbucks.
