소개글
커스텀멜로우 전략에 대한 자료입니다.
목차
1. BRAND IMAGE
2. SNS & EVENT
3. Store VM
4. Product Assortment
본문내용
Forming a positive brand image through eco-friendly eco bag. Characteristic of Americans pursuing comfort, eco-bag of suitable size can be used continuously. Initially distributed free of charge for promotional purposes, and sell Customellow Eco bags with low prices .
Brand Image
Existing Model : Song Joong-gi
Images that stimulate maternal instinct, intelligent and gentle image but not strong visible impression.
Model in U.S : Kim Won-joong
He can show the oriental face with white skin and angled shape of face and also an attractive mask in the U.S. The image of Customellow??s model who is not too cute not too masculine can assimilate a good model.