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분야
pptxⅡ. Introduction : Mcdonalds, Top of the fast-food company
Ⅲ. Marketing strategy 1 : Price setting
Ⅳ. Marketing strategy 2 : Expand demand
Ⅴ. Marketing strategy 3 : Cost management
Ⅵ. Some interesting references and conclusion
1) Price setting
■ Basic decision rule
- MR = MC
■ Additional methods
- Price discrimination (1, 2, 3 degree)
- Strategic price setting (Many kinds)
(Optional product, Bundling, etc…)
2) Expand demand
■ Effect of expand demand
- Set higher P & Sell more Q
■ Representative method
- Advertisement
3) Cost managemant
■ Effect of expand demand
- Set lower P & Sell more Q
■ Related with elasticity
- More elastic price elasticity of demand brings more benefit.
