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분야
docCompany Profile
General Information ………………………………………4
Global Operations ………………………………………5
The EU Market & Kia’s presence in Europe …………6
Country Selection
General Info ………………………………………8
Forming Alternatives ………………………………………8
Scoring Method ………………………………………10
Method of FDI
Kia’s Objective ………………………………………16
M&A, JV, Strategic Alliance, Greenfield Comparison …………18
Conclusion ………………………………………21
SYNOPSIS
KIA Motors is one of the leading Korean Automobile manufacturing companies with sales distribution reaching about 160 countries around the world. The automobile industry is very interesting in that the markets in the biggest markets seem to be saturated and very competitive, yet there are still many ways to penetrate and gain a competitive edge over competitors through foreign direct investments. Through this foreign direct investment plan, we intend to identify the entry modes and choose an optimal country that would be aligned with KIA Motors business objectives and future goals.
In order to identify an entry strategy for KIA Motors, the group has analyzed the country selection through focusing on theories and viewpoints that have been learned throughout the course, eliminating any other analysis and aspects that might occur when conducting foreign direct investments. We have come to a conclusion that a Greenfield
KIA Motors Annual Report – 2003, http://www.kiamotors.com
Automobile Industry – ROK’s growth engine, Financial News, 31th Oct 2004
Toyota catching up GM , Maeil Business Newspaper, 2nd Nov 2004
Hyundai Motors India elevates its production level, 21st Nov 2004
Eastern Europe about to join EU, The Korea Economic Daily, 12th Apr 2004
Deep depression can be solved by exports, The Herald Business, 12th Jul 2004
Hyundai Motors expected to break their 2Q record at 4Q, Money Toay, 28th Oct 2004
Global Korean Vehiles - The Seoul Shinmun, 17th Jun 2004
KIA Motors in Poland, Financial News, 21th Jul 2004
The Wikipedia Encyclopedia 2004, http://en.wikipedia.org
KAMA report 2004, http://www.kama.org
World Wide Tax, http://www.worldwide-tax.com
World Fact Book 2004, http://www.factbook.net
Central Intelligence Agency Homepage, http://www.c
