Did SK-II have the potential to develop into a major global brand? If so, which markets were the most important to enter now? And how should this be implemented in P&G’s newly reorganized global operations?
P&G Japan이 개발한 SK-II 라는 premium cosmetic brand가 global product로 출시하기에 적합한 제품인가의 여부를 분석하고, 가능하다면 어떤 시장을 target
directly. So, we use mass media to promote the city, but we just invite them to our city.
Financial
our marketing goal is 12million visitors until 2012. When we reach that much visitors, they might create circulation system, and the people around the world, visit our city more often.
1. Introduction
Our group’s topic is ‘Seoul city tourism’. We select this topic because we decide tha
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev
Vision & Mission
Mission : is to offer continually easy access to the various online game with the finest analysis capacity of the data base and creative organizational culture from coming by initiative employees.
Vision : we will become not only the number one online game & entertainment service company but world’s pioneer online game & entertainment service company that makes people’s
Korea-EU trading history
1) Annual growth in bilateral trade
Over the years, Korea and the EU have natured a close
relationship based on mutual trade and investment
benefits.
Th
Introduction
-The reason why we choose the Bacchus as our main subject
The Bacchus had stayed at the top of a beverage marketing field for 40 years. However, it was gradually losing its share because of 'the well being' trend where a drink containing caffeine like Bacchus can be seen unhealthy. Bacchus was finally taken its top share by another beverage companies in 2000. The Vita500 is
1. Introduction
Game is something for men, especially young men. This kind of concept has been prevalent ever since game industry prospered. However, the concept is changing and the changes were made by a company: Nintendo. With its powerful characters such as Super Mario, Link from the Legend of Zelda, Nintendo was the most famous and popular game company until early 2000. However the dominan
I. Introduction
1. Luxury Market
In 2008, the Korean economy was greatly affected from the financial crisis of USA. As exports decreased and foreign trades deteriorated, corporation investments and productions decreased which led to downsizing. Furthermore, this led to lack of demand which deteriorated markets. This finally led to sales decrease which crumbled down companies leading to decrea
About LG CNS
Year of Foundation: 1987- Sales: USD 1.9 Billion (as of 2006)- Ordinary Income : 127,496 (as of 2006)
Global Presence: 7 subsidiaries and 1 Joint venture in Asia, Europe, and America- Number of employees: around 7,300-outstanding annual growth rate ( 30% on average)
-TOP of Korean SI market (2008’)
Company History
In 1987, started off as STM (System Technology Mana