분야
doc1-1. History of McDonald’s
1-2. Vision and Mission Statement
Mission Statement
Mission Statement in QSC&V
Vision
1-3. Global Marketing Strategy: International Menu
2. Environment Analysis
2-1. International Environment
The Three-Legged Stool: McDonald’s Business Model
Career Path
2-2. Customer environment
McDonalds for Children
McDonalds for students
McDonalds for university students aged 20s
McDonalds for busy workers
2-3 External environments
Economical
Political/ legal
Socio/cultural
Technological
3. SWOT (comparing with competitors)
4. S T P
1.McCafe
2. Mac Tonight
3. 2NE1
6. Conclusion
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
Israel
ⓜ Hamburgers do not contain dairy ingredients such as cheese because of Jewish belief.
Uruguay
ⓜ Hamburgers contain fried eggs instead of meat.
Norway
ⓜ Salmon sandwiches are on the menu.
Chile
ⓜ As avocados are major fruits in the country, it has hamburgers with the sauce made with avocados.
Costa Rica
ⓜ Rice or beans are used instead of bread.
Greece
ⓜ Hamburgers are wrapped with wheat pancakes instead of bread.
Europe
ⓜ Chicken, bacon, onions are main ingredients.
Germany
ⓜ Beer can be bought from the restaurant.
Canada
ⓜ Lobster burgers on the menu.
Mexico
ⓜ Beans, cheese and salsa sauce on the muffin on the menu.
Hong Kong
ⓜ Patties are made with rice.
Japan
ⓜ Goroke1 burgers are on the menu
2. Environment Analysis
2-1. International Environment
