Introducing Background
Recent cosmetic retail market is rapidly changing,
WHY?
The need of Consumers who want to buy inexpensive cosmetics
The change of distribution channel
Trend of cosmetic companies that are seeking a variety of outlets
Change of Cosmetics distribution channels
Emergence of Brand shops
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Problems of shipments
↓
Difficulty to ship
just using DPS,DAS
Mission: Being the world’s best quick-service restaurant
Well-being trend
Intense competition in fast food chains
Increased competition in local food outlets
Anti-American sentiment
Concerns about ‘mad cow disease’
Happy Meal with toys
Play Place for children
Aggressive price strategy aimed at teenagers
Wi-Fi available in Mumbai, India
How to solve su
outlet/factory stores around the world (including Club Monaco and Rugby stores). The company's flagship store is located in the former Rhinelander Mansion on Madison Avenue in New York City. Other flagship stores are located in Chicago, East Hampton, London, Miami, Milan, Palm Beach, and Tokyo (Ralph Lauren Store Locations, 2010).
Ralph Lauren is one of the largest retailers in the United Stat
Where do women most often buy casual clothing? Data from the U.S. Shopper Database provided the following percentages for women shopping at each of the various outlets.
A recent survey using a sample of 140 women shoppers in Atlanta, Georgia.
Question!
1. Does this sample suggest that women shoppers in Atlanta differ from the shopping preferences expressed in the U.S. Shopper Dat
Management of giving trust to customer
Opening of
Growth to synthetic on-lined distribution company
Positioning Change
Low Price → High Price
“Lifestyle Shopper”
Trend Setter
Non-Store Outlets
+
Home Delivery System
- Highly Operated
- Cheap operating costs
- Fast deliveries made within 3 days
- National Level Delivery
- E-Cline syste
(2) 주요사업
이랜드의 주요사업은 크게 3부문으로 나뉘는데 유통, 패션, 건설 / 레저산업 이다. 또한 이러한 사업을 해외시장에 확장 시키고 있기에 아래에 있는 <그림 1>을 보면 이랜드의 주요사업을 쉽게 알 수 있다.
유통부문은 94년 2001 Outlet 1호점을 오픈함으로써 새로운 유통형태를 선보였다.
In 1978in Austin, Safer Way first health food store,
Mackey built Whole Foods into a national organization, with outlets in major markets across the country. Along the way he bought out smaller competitors.
2007 Whole Foods took over a major natural foods supermarket competitor, Wild Oats Markets, Inc.
Financial Perspective:
From 1991 to 2005,WFM’s net income rose at a compound aver
Primary Target
Young People
In Their 20’s
Secondary Target
30’s To
Lower 40’s Females
Potentially unknown Consumer Groups
Group Customers For Birthday Party
Strength
- Low Prices
- Distribution Channel
through E-Land Group
(Ex. 2001 Outlets)
- General + Salad bar Style
- 3 Different Types of Store(Classic, Double You, TOGO)
Outlet 센터 등으로 구분이 되는데, 엔터테인먼트형 쇼핑센터의 상권으로는 Superregional 센터, 머천다이징으로는 Theme/Festival 센터, Power 센터 등이 해당된다. 그러나 이러한 구분도 최근에는 엔터테인먼트의 종류와 비중에 따라 게임형, 스포츠형, 테마파크형, 문화형 엔터테인머트 쇼핑몰 등으로 진화해나
Provided outlet products only for the followers.
$6,500,000 of sales ↑
1,570,725 followers to new product, corporate customer, and the world.
21st century organization trends
1.Increased focus on IT infrastructure
-Hardware, software, telecommunications equipment support organization’s goals
- Internet and the web developed to support even business applications