1. Introduction & Executive summary
Currently market size of Korea Beauty is approximately 1.7 trillion won, which includes skin care products, beauty services, cosmetics, skin care shop, Skin Care Clinic. According to the Economic growth and improving income levels, the country's population using the women's skin care is actually a whole 30.2% of women, which is very close to the ratio of Ja
0. Before taking up the topic
This report was finished by team members' idea based on textbook as team project report of "Organization design(4337, Professor Ki-wook Kwon)" Our team's topic is "Daewoo International Corp(Below Daewoo International)'s sale of subsidiary company and due to the decrease of operating income of POSCO and conflict between the two" and we used "non-programmed decisi
1. Introduce
A. National protection for the disabled is a national challenge. In Article 34 Section 5 of the Constitution, Protection of the country for the physically challenged are defined.
In 1981, The legislative history of disability policy in Korea as "Physically and Mentally Disabled Welfare Law," was began. And in 1990, "Disabled Employment Promotion Act" (13/01/1990) has been establish
1. Korean funeral culture
Approximately 240 thousand people die in Korea every year, meaning 700 people die every day. Throughout the human history, there have been very passionate discussions about afterlife, heaven and hell, and death. Whether or not people believe in afterlife, funeral is a symbolic ceremony that shows official termination of the social and biological life of the deceased. Fu
Definition of Multicultural Family
= married immigrant / a person who received citizenship
+ a person who acquired nationality at birth
따오
Vietnamese mother, 30
Middle school graduate
Difficulties in communicating with Koreans
순이
Daughter, 10
Target for bullies
Hard to keep up with school education
Spent a lot of time alone
권순호
Father, 46
High school
1. Family Case
Multicultural family cases are seemed various as its name is multi. Moreover, its problems are too different and various. We were trying to find one of cases but it is hard to find it which is really fit to our concept. Therefore, we are going to make one case based on real some cases. The basic concept of case is that multicultural family children rearing and education problem in
지불능력기준법
기업내부의 투자 가능한 금액기준
예산 책정이 용이
광고주의 현재의 내부 상황 반영
경쟁사대비법
SOV(Share of Voice) 기준
광고비SOV가 중요한 결정변수
광고비 점유율이 시장점유율을 결정하는 중요 요소로 판단
매체목표달성법
Reach & Frequency 기준
Audience의 메시지 수용력 고려
different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision making process is not finished yet. The last step is postpurchase evaluation. It means that she is finally thinking whether her decision is good or not.
So, Marketers should make a strategy fitted to each step.
Introduction
Let’s see old days
~1970’: There is no
concept of ‘Leisure’ in
many Korean’s head.
1980’: We held two
major sports events. After that, demand of leisure made a huge increase.
2000’: New leisure styles appeared, such as internet games, web-surfing, SNS etc.
Self-development
Means the activity searching personal interests except business.
Including stud