01 Overview of Company
Founder : Samuel C. Johnson
Establish : 1886, Racine, Wisconsin.
Brand : 17 Categories
Country : 70 Countries
Employee : 12,000 employees
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03 Marketing Concept
Goals and usage situations
- Consumers have goal-derived and usage-specific categories in memory , therefore marketers can attempt to associate products with certain goals and usa
1. introduction of Lam Research Corp.
Lam Research
Supplier of wafer fabrication equipment & services
to the worldwide semiconductor industry
Headquarters located in Fremont, California
Four product lines: etch, deposition, strip, and clean
Recently merged with Novellus Systems
Mission, Vision, Core Value
Mission
Lam Research is dedicated to the success
Introduction of Lam Research Corporation
Our team, OB Larger, analyzed Lam Research Corporation. Lam Research Corporation is a major supplier of wafer fabrication equipment and services to the worldwide semiconductor industry. With corporate headquarters located in Fremont, California, the Company maintains a network of facilities throughout Asia, North America, and Europe to meet the complex
Identification
Identification is equally relevant to
the formation of one’s identity
The core of an identity is the categorization of the self
People tend to identify themselves with someone with same sex
- The differences between other sex
- The similarities of things in the same sex
People imitate not one specific behaviors of a person but want to be or feel to be a person
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
Number of Full-time Employees (Consolidated) : 15,915 (As of February 29, 2012)
Paid-in Capital : 10,273 million yen
Number of I
The current tourism industry in Korea is bright than ever. The number of the foreign tourist in Korea is increasing the number from 8.75million (2010) to 979 million (2011), According to the data of immigration, Inbound tourist increased more than 20%, compared with last year. Over 1 billion tourist visited Korea. For this issue, Major cities in Korea try to build new accommodations for potential
1. Introduction of the organization
A. Purpose of foundation
Korea Minting and Security Printing & ID Card Operating Corporation (KOMSCO), established with full investment from the central government under special law in 1951,was founded to manufacture currency in the Republic of Korea.
B. Main function
Its major function is to manufacture the banknote, coin, national bond, various securities
■ Introduction of Paldo co.
Paldo is the global leading food company and all corporate activities of Paldo are based on the founding philosophy of “constructing a healthy society”.
Paldo’s business is divided into four categories, ramen, drinks, exports, and distribution. First, the ramen business that started in 1983 has continuously grown and Paldo is leading the ramen market tre
Analysis of Industry
Introduction of Paldo co.
Paldo is the global leading food company, and all corporate activities of Paldo are based on the founding philosophy of “constructing a healthy society”.