분야
docxI.1 Hotel Industry Overview
I.2 Characteristic of Hotel Industry
II. Hotel Current Trend
III. Introduction of WYNN
III.1 Introduction of Wynn
III.2 Introduction of Wynn Incheon
III.3 Organizational structure
IV. Entry Mode Analysis
IV.1 Reason to choose Incheon
IV.2 Market Entry strategic analysis
IV.3 Wynn Incheon’s market entry mode
V. Strategic Positioning
VI. Marketing Mix
VI.1 Product
VI.2 Price
VI.3 Distribution
VI.4 Communication
VII. Limitation
VIII. References
I.2 Characteristic of Hotel Industry
Majority of tourist staying in Hotel are Chinese, Japanese and American. These tourists recently visit Korea as frequent individual tourist. Mostly, they are visiting Seoul city. Characteristic of these tourists would like to stay reasonable accommodation and to enjoy unforgettable experience. Since they make a reservation in advance of visiting the city, FIT tourists save the expense by using cheaper accommodations such as guest house, Han-ok, residence. Instead of lots of lodging expense, those travelers want to experience others. For example, according to travel company data, Japanese prefer to use business hotel, visiting here with family, friends. The main purpose of visiting Korea is Shopping, city tour.
? http://www.eightcity.kr/
? http://www.wynnmacau.com/en/
? http://wynnlasvegas.com/
? http://en.wikipedia.org/wiki/Wynn_Resorts_Limited
? http://www.wikinvest.com/stock/Wynn_Resorts_(WYNN)/Strategy
? http://www.google.co.kr/
? http://www.naver.com/
