(6) 최근에는 라인을 대표하는 이모티콘을 인형 등의 팬시로 만들어 팝업스토어 매장, ‘라인 프렌즈’를 설치했다. 메신저 기능인 핵심 서비스보다 보조 서비스인 이모티콘 등을 활용해서 마케팅을 펼치는 모습이 눈에 띄는 부분이다.
-> 이러한 프로모션을 선택한 이유는? 일본에서 라인이 라인 캐
At the end of the 19th century the USA received it's first refugees from Korea, three pro-Japanese activists seeking exile after an unsuccessful attempt to over throw the government. They were followed by 64 students between 1890 and 1905 to receive further education in the USA. Between 1902 and 1905, 7,000 Korean immigrants arrived in Hawaii. From 1903 to 1905, 65 ships carrying 7,226 Koreans,
Circumstance of occurrence
2008~2009 upsurge of financial crisis and beginning of government remedy.
The early 2010, concernment about economic crisis spread because of The southwest Europe(PIIGS) budget deficit
The world three major credit-rating agency(MOODYS, S&P, FITCH) made downward revision in Portugal’s credit rating
2. Finance and real economy aspect
Major economic indica
1. Introduction
In recent years, as a social networking service(SNS)such as Twitterand Facebook emerges one ofthe fast growing areas, communication has become the conversation issue among companies. A social networking service is a platform to build social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections (Wikipedia).
1. Executive Summary
Due to the regulations from government, Super Supermarkets like Home Plus are going through hard time in these days. Home Plus is one of the big 3 retail shops in Korea, which started by TESCO and it is the only retail shop that is under non-Korean corporate.
In this report, by going through the history, financial status and current marketing strategies that Home Plus now
1. Product (상품)
예약서비스
사전 좌석, 자동 음성 응답, 24시간 예약,
인터넷 예매, Fax 예약 서비스
발권서비스
우체국 발권, 국제선 탑승권 사전 발급, 국제선 항공권 인터넷 구매, 국내선 전화, 항공권 타 지역 송부
공항서비스
출국 수하물 국내 국제 연결, 국내 왕복 탑승 수속, 도심공항 터
People/Language
Madagascar has been populated by successive waves of migrants from various corners of the Indian Ocean, each bringing their own customs and beliefs.
In 2013, the population of Madagascar was estimated at just over 22 million, 90 percent of whom live on less than two dollars per day. Malagasy and French are both official languages of the state. But we could also count 7 differe
Successful Case - General Electric
“Jack Welch”
- President of GE
- Genius of Communication
★ Organization without Wall
: Communication between Department, Employee
-> Improving the efficiency of business
(중략)
5) Question
High Persuasive Effect
Rhetorical Question
Interactive Communication
Positive Attitude
-> Take the initiative → Results
Hierarchical culture
Damaging individual
It makes discrimination in each person’s rights.
Ideal hierarchical culture
Give the task each person has to do.
Society will be good
In reality
The owner keeps the contractor down
Subordinate one’s own character
(중략)
Modern Korean society: surrounded by far much information than before
Human cognitive ability: almost co
1. Wide Variety
BD lab Provides 5 Different Forms
-Avoids Boredom
-Continue Loosing Weight Without Getting Tired of Diet Food
-Differentiated from Single Food Diet