소개글
조직 커뮤니케이션 성공 및 실패사례 연구(영문)-GE, KTX, Korean Airling, CSC에 대한 자료입니다.
목차
1. Introduction of communication
2. Success of communication
1) Case: GE
3. Failure of communication
1) Case: KTX
2) Case: Korean Airline
3) Case : Computer sciences corp.
4. Conclusion of communication
본문내용
Successful Case - General Electric
“Jack Welch”
- President of GE
- Genius of Communication
★ Organization without Wall
: Communication between Department, Employee
-> Improving the efficiency of business
(중략)
5) Question
High Persuasive Effect
Rhetorical Question
Interactive Communication
Positive Attitude
-> Take the initiative → Results