of merchandise, sales promotion and merchandizing activities, as well as a continuous supplier relationship and article management. MGB also helped Metro AG centralize the sourcing of so-called core ranges, articles that were alike everywhere in the world (e.g., French fries or toilet paper). Emboldened by its success in Russia, Metro C&C started to investigate the business case for entering the
China branch, will grow to be the leader in fashion industry of the world.
Pre- Transaction
1.Pre-Transaction elements
1) concept about pre-transaction elements
pre-transaction sets a climate for good customer service.
-written statements of customer service policy such as: when goods will be delivered after an order is placed. The procedure for handling returns and back orders so cus
China, Mongolia, Kazakhstan, Azerbaijan, Gruziya to the South, Ukraine, Poland, Lithuania, Latvia, Estonia, Finland, and Norway to the West. Because of various geological structure and spaciousness territory, Russia has almost all kinds of resources, but large country and diverse races make it hard to integrate unity of the nation. After the collapse of Soviet Union, as a result of effort to chan
a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First venturing into international markets in 2001, UNIQLO now has worldwide operations, including in the U.K., China, Hong Kong, South Korea, the United States, France, Singapore, Russia, Taiwan and Malaysia. In 2011, we opened globa
a big city and the places where there are lots of young floating population.
③ Critical Value: High Quality and Low Price, Neat and Sophisticated atmosphere
(3) Positioning
- Positioning strategy makes to establish present position firmly on customers’ mind.
① High Quality and Low Price: The concept of The Face Shop is naturalism. It tried to reduce packing fees and stages of distrib
China Mobile Phone Market (1997-2002)
CAGR (Compound Annual Growth Rate) = 82.3%
(13 million 266 million)
2002
- Became the No.1 Mobile communication market
The reasons for the radical increase
- Cut a communication & mobile phone price down
- Payment in advance system
- Higher income of Chinese
1999 – 2000
- First China Local Mobile Phone Brand
of the organization's internal and external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, customer and environmental issues, which establishes the firm's strategy and several functional plans.
a. Internal environment
Internal environment considers the firm's current marketing objectives and performance
established.
- LhasaAirport, which began operation with flights
to Beijing and Chengdu.
1966~1976 - Cultural revolution
1985 - Tibet opened to mass tourism.
1986 - China Tibet Tourism Bureau was founded.
1989 - Protests in Tibet
2006 - Qinghai-Tibet Railway opened.
2008 - Protests spread to other Tibetan-settled regions.
2009 - About 174,900 inbound tourists
of women as the value requirements is sexual experience for women and that measure women's value. Premarital sexual experience of women with regards to hide this flaw has guilt. Also, even women without sexual experience have anxiety and fear that may have not hymen having sex after marriage
Measure of physical purity 'hymen' has a long history around. In China, prior to abolition of traditiona
Introduction
Why did we adopt Diamond Model as a theoretical framework for our analysis ?
Why did we make a case study of
Lock&Lock’s competitive advantage,
especially in China market?
▼
Currently, Lock&Lock has about 11% market share for airtight container in China .
<중략>
Condition of production(factor)
Superior technology
:the key core competency th