the No.1 Mobile communication marketThe reasons for the radical increase
- Cut a communication & mobile phone price down
- Payment in advance system
- Higher income of Chinese
1999 – 2000
- First China Local Mobile Phone Brand Launching
- About 10 China Local BrandMarket Share 5%
2001-2002
- Local BrandMarket Share up to 14%, 30% in 2002
Ericsson’s F
ofNokia mobile phone manufacturing bases in worldwide use ofNokia’s global purchasing system and CQTM, which is global organization for managing components quality and technologies so that they collectively manages quality of suppliers andtheir goods. In this way, Nokia controls the quality of product from the first stage and made suppliers to deliver raw materials and components suited for
with a serious shortage. Nokia had already begun to obtain parts from alternative sources, but Ericsson's position was much worse as both production of current models andthe launch of new ones was held up.
Ericsson, which had been inthe cellular phone market for decades and was the world no. 3 cellular telephone handset maker was struggling with huge losses in spite of booming sales since 20
smartphone model, N8.
3. MEEGO
Nokia released MeeGo 1.1 and will ship its first MeeGo-based device in 2011, betting on the Linux platform’s ability to compete against high-end rivals to take action against decreasing market share of Symbian.
4. 3D Mobile Phone
Intel andNokia decided to establish an institute to develop 3D smartphone which will go well withtheir new OS, Meego.
Characteristics of Asian mobile market
2. MORE Profit by service &contents and Hardware
3. Keen on expanding the brandtoChina
4. Mobile centric Soundbuzz
(mobile music 70%, internet music 30%)
B2C model in music store market
Why iTunes just can succeed?
1. High compatibility with iPod, iPad, Mac PC
2. ‘Synergy’ Effect
High performance
in