분야
pptx2. What is Competitive Advantage & Diamond Model?
3. What factors made Lock&Lock enter the China market?
4. Diamond Model
5. Firm Strategy, Structure and Rivalry
6. Condition of production(factor)
7. Condition of demand
8. Related and Supporting Sectors
9. Conclusion
Why did we adopt Diamond Model as a theoretical framework for our analysis ?
Why did we make a case study of
Lock&Lock’s competitive advantage,
especially in China market?
▼
Currently, Lock&Lock has about 11% market share for airtight container in China .
Condition of production(factor)
Superior technology
:the key core competency that gives an edge over its rivals
Extensive distribution channels
Outstanding sales management
