1. The Necessity of the Study
Natural Disasters in Korea on the Rise
Korea never safe from natural disasters such as a typhoon and an
earthquake
Typhoon
"Rusa“(2002) and "Maemi“(2003) property damage by 4 trillion won
-hundred thousand victims.
Earthquake
-16 from 1978 to 1996
-41 from 1997 to 2010
The Lack of Supply of
Temporary
home party that influential people were invited and BMW shop display.
또 다른 눈에 띄는 활동은 홈파티 입니다.
이러한 파티는 보통 가정주부, 패션피플등의 파워블로거들을 초청하여 이루어집니다.
케이터링은 엘지에서 직접 지원하고 있습니다.
깔끔하고 정갈한 음식들을 즐기며 스타일러를 직접 체험할 수
On the contrary, Pizza Hut targeted general people rather than choosing a certain segment and due to this, their marketing strategy has been focusing on basic elements like price or quick delivery service. And these cannot be competent factors to the company for the long run. In addition, although Pizza Hut developed menus for Koreans’ taste at first, their pizzas are getting boring and feature
1. Why Apple?
1.1 Apple을 선택한 이유
우리 6조는 이미 iPod, iPod nano, iPod Touch, Mac Book 등으로 끊임없이 시장에 획기적인 상품들을 출시하여 글로벌 브랜드로 자리매김하고 있던 Apple이 ‘iPhone(아이폰)’을 출시함으로써 그 위상과 브랜드 파워를 더욱더 견고하게 확립시키고 세계 시장을 장악할 수 있었던
Sony’s Key Challenge
The Sony group recorded revenues of $77.3 billion during the financial year ended March 2009, a decrease of 12.9% compared to FY2008. The operating loss of the group was $2.3 billion during FY2009, as compared to an operating profit of $4.8 billion. The net loss of the company was $1 billion in FY2009. From 2009, the crisis of Sony has begun.
The reason of Sony’s defic
On the regular price of Heineken in the Vietnamese market, experts have studied and offer prices depending on the target markets which wants to target, that are consumers with high income, so such price is in line with the target customers.
Place
The types of distribution of Heineken are quite diverse and convenient for consumers to buy. Consumers can buy Heineken anywhere, from wholesale d
home usage test)
- 제품을 일정기간 사용하게 한 후 소비자 반응 조사
- 콘셉트 테스트 시 처음 콘셉트 보드만을 제시하여 콘셉트에 대한 반응을 체크한 후 시제품을 주어 일정기간 사용하게 한 후 다시 반응을 체크함으로써 콘셉트와 실제 제품이 어느 정도 차이가 있는지를 확인함
6) QRS(qualitative retail s
1. What is the "Hedge Fund"
1.1 What is Hedge Fund?
1.1.1 Definition of the "Hedge Fund"
1) What is a hedge fund?
"Hedge fund" is a general, non-legal term that was originally used to describe a type of private and unregistered investment pool that employed sophisticated hedging and arbitrage techniques to trade in the corporate equity markets. Hedge funds have traditionally been limited t
Late 1997 after the financial crisis due to interlayer polarization in the labor market share decline, the difficult living and low incomes continue to increase. since 2007 the global financial crisis, rising unemployment, income polarization, deterioration of family income, inflation, Household debt and interest burden due to increased sales of credit by various factors, including difficulties i
Introduction
1. How did we select our topic.
Although we admit that it is quite a complicated subject, our group selected the “Legalization of homosexual marriage” issue for discussion topic. While we brainstormed about the topic, many subjects such as Cosmetic surgery or Smoking/Drinking came out but we decided it based on these 3 main standards.
1) Should be a sensitive issue which c