smartphone and a table PC. Moreover, unfortunately, the N3DS’s biggest attribute, which makes people experience 3D effect without any glasses, is not well-made as much as even Nintendo expected: the company announced that they would keep upgrading N3DS with supportive patches. Under this circumstance, even some experts predict that portable game machine will disappear in the near future because
services
2 : to improve its serch engine technology.
3 : to offer a high quality customized advertising
service.
Profitability of
content-driven strategy
Fears of reducing users & advertising revenues
Late entering on market unlike eBay’s Skype
Major advances in the mobile delivery of its services to Smartphone and other hand-held devices.
2.Marketing promotion
During at the end of April, Blackberry pearl series. (small sized colrorful design Blackberry smartphone and small display with semi QWERTY key board.) at BBcafe for Blackberry product, had a event for parents. If customers bought the product during this event period, they could get a basket of flowers(red carnation) for their parents. However, its doubtful that who would c
Korean Consumers enjoy contacting their acquaintances at anytime using MSN, or phone call. These days owing to the development of Internet, many people contact their friends of families more often using social network system such as Twitter or Face book, etc. Thus, availability to access wireless Internet at anytime and anywhere of the phone has become importance factors for selecting Smartphone.
: Facebook and Twitter, and has blogs on Naver and Daum.
Globality
- Originally, Groupon is the first social commerce company in the world. As using the name “Groupon”, could give reliability and deal capacity
Releasing Smartphone App first
- Because of increasing of the number of smart phone users,
“ the earlier app released,
the more advantages they can get “
Apple’s exclusive policy on its OS made other companies’ products won’t fit in.
MS’ Windows Mobile & Google’s Android might possibly control over most of device makers.
Their imbalance of power will eventually have a negative influence on each other.
Explosive growth in Smartphone by x12 times in 1 yr.
KT acquired the most profits thru exclusive contract
with Apple’s
Explosive growth in Smartphone by x12 times in 1 yr.
KT acquired the most profits thru exclusive contract
with Apple’s iPhone.
SKT has introduced Apple’s rival, Galaxy S and
monopolizing domestic M/S. (50.7%)
LG U+ rapidly drops in sales.
Future model of integrated apps market
C. Support developers
Enhance support for contents makers by providing varieties
Smartphone’이 끼어들 여지가 없다는 것이다. 하지만 스마트폰 시장의 잠재적 진입자의 위협 또한 무시할 수 없다. 예를 들어 2007년 1월 apple의 아이폰이 등장하면서 새로운 경쟁기업으로 떠올랐고 지금 현재 apple은 세계휴대폰시장의 빅3를 위협하는 빠른 성장을 보이고 있다.
2.2.2 구매자 교섭력
위 표
The "mobile big bang" means
the explosion in the use of mobile infrastructure, mobile devices and mobile services.
Mobile Banking
-Smartphones-
Emphasizing convenience
Overcoming limitation of places
Elevating the brand value
Security problems
Authentication
certificate
존경의 관계를 형성할 수 있도록
우리의 브랜드를
‘Love Mark’화
시키는 것입니다
그러기 위해선
기존의 이미지를 탈피,
‘가격,4인 기준,국민차’라는 식의 경쟁 탈피
성능의 차원이 다른
디자인의 전문성이 다른
Brand
우리회사의 Smart Car는
대한민국의 Smartphone(IT 세계1위) Power with