3 History of Netflix
Netflix is a company which was founded by Marc Randolph and Reed Hastings in 1997, who viewed the company as a combination of both a traditional video store and a subscription cable TV services. The word “Net” comes from the word “interNET” and the other word “Flix” is a slang of the word “movie”. Just like their name, their first goal was slightly different
4. Starbucks in the Beginning (before 1999 ~ 2000)
At that time, all fields of coffee market, Market share was about instant coffee 58%, coffee mix 24%, can coffee 13%, take-out coffee and brewed coffee 5%. And many customers were accustomed to tastes of vending machine coffee. So it was difficult to change their tastes.
Those tastes stated to change after appearance of American coffee. And i
Targeting
ODI는 위와 같이 세분화 한 시장 중에서, 판매 전략을 10,000마리 이상의 large farms로 집중해야 한다. case study의 Exhibit 4에 나타나 있듯이, 10,000마리 이하의 닭을 가진 farms의 수는 1964년에서 1969년 사이에 매우 감소하였다. 이러한 추세는 계속되고 있고, 1975년과 1979년 사이에 80%의 닭 개체 수는 10,00
명확화 하고 비용을 살펴보는데 엄청난 정도의 시간을 들인다. 대체 가능성을 조사하는데 있어서, 경제학자들은 한계 상황에서의 비용과 효익을 살펴보게 된다.
9. The menu of topics to which we can apply economic analysis is endless.
우리는 경제 분석을 적용할 수 있는 화제의 메뉴는 끝이 없다.
Summary 2
KTF Show
Marketing Research
Index
1. Introduction of Show
2. SWOT Analysis about Show
3. Specific problems analyzed by questionnaire.
4. Marketing Strategy
- STP Strategy
- 4P
- Others
5. Conclusion
6. Reference
7. Questionnaire & SPSS Output
【1】 Introduction of KTF Show
1. Of total mobile phone m
Introduction
Adidas was created by Adolf Dassler who took his nickname, Adi, and combined it with the first syllable of his last name to create the Adidas brand. Adidas first started using atheletes to promote their line of products. In the 1936 Olympic Games, Jessie Owens sponsored Adidas by wearing Adidas shoes for his races. A lot of star atheletes were sponsored and today star soccer players
analysis of the energy spectrum of low-energy electrons backscattered from it. In EELS, a material is exposed to a beam of electrons with a known, narrow range of kinetic energies. Some of the electrons will lose energy by inelastic scattering, which is primarily an interaction of the beam electron with an electron cloud of atoms in the sample. This inelastic scattering results in both a loss of
Case Study ① – Successful : Chorok Maesil
Price strategy
To give the image that this is a luxury drink which are made of good materials, we adopted middle-high price strategy
Main target: The customers who have a degree of purchasing power and are relatively inelastic.
Distribution strategy
Independent marketing channel in which the direct investment cost is low (Agency
SEM?
Scanning electron microscope
To analysis surface of specimen
Qualitative analysis at certain point
Operation principal of SEM
Emission electron from filament
Accelerate electron by electric field
Focusing electron by lens → mono-chromatic electron beam
Generate secondary electron and etc.
Detection of electron
to the price elasticity of demand in salt, since the salt is inelastic we can realize the fact that the less the elasticity, the more the gravity of advertizing in revenue according to
So, Adverting is indispensible in the domestic salt market and now many companies are trying to make an effort to diversify products and prices. There are examples as bellow.
Diversifying prices