Traditional Riches: Chaebols
Likes Formalities
Does not like crowded places
Overseas vacation on seasonal basis or for refreshments
The New Affluent: Venture Entrepreneurs and Real-estate speculators
Exhibitionists
Luxury goods & services consumption: target of VVIP marketers
1. Introduction
NGO in Korea
HISTORY on NGO in KOREA
PURPOSE of NGO in KOREA
OGANIZATION MANAGEMENT in NGO
2. Current Problem of Korean NGO
ENVIRONMENT
Lack
of
Funding
Poor
Communication
Lack
of Capacity
Political
Interference
CULTURE
Lack of Communication
Social Alienation
Lack of Consideration
Lack of Forbearance toward the Weak
environment and develop skills. H&M which has the biggest markets in the world has 3 big policies for human resources management. The Medias applaud H&M’s system. However, there are also merits and demerits of each brands human resources management. There are many big and famous SPA brands in the world and Korean SPA brands are new born brands yet but they are becoming popular these days.
▣ k-pop festival Time table
It can find well-known singers in one place. It can attract national and international audiences because of a more differentiated performance. The Festival is located centered Big
Top Stage, Green Stage. The program is proceeding according to schedule of the main venues. And it are in progress that Rest time, morning hours and the middle of a break will be tak
women (late10’s~early 30’s) who are interested in make-up
② Geographical variables: the capital-centered region, dominant commercial market much floating population and online system (support exceptional places)
③ Socio-cultural variables: Consumption pattern (emotional consumption culture →rational consumption culture) from shrinking mind derived from the recession.
(2) Target
The Korean Fast-Food industry
There is tremendous growth in the Korean fast food industry which was help by the development of the Korean Economy. However due to the Asian financial crisis of 1997 the industry was also badly hit with revenues declining by 25%. It wasn't until two years later that the industry slowly started recovering again.
Korean fast food market scale is about one point 3 t
Korean superstar, Lee Hyori. However, there is also Big Bang TV, which follows the life of Korean pop group, Big Bang and another spin-off show that follows the life of the female girl-band, 2NE1.
The second type of celebrity documentary show is more of a hybridized show. This type of documentary generally features a single celebrity, just as in the other type, except that the celebrity is put
Situation Analysis
1) The analysis of Korean Economy
① Slowing economic growth
With the worsening global economic conditions and falling domestic consumption, the nation will not likely achieve higher growth for the foreseeable future. If the global economy slows seriously, our economy can’t avoid damage because exports of goods and services account for 66 percent of our gross domest
I. Introduction
A. Why we have chosen maternity wear
*Hollywood pregnant stars caught our attention!
Hollywood is seeing another baby boom- Naomi Watts, Julia Roberts and Salma Hayek are all pregnant! Pregnant women don't look good with nine months of achy backs and sore feet. It was regarded that pregnant women can't look their best, but thanks to some stylish stars, it's possible to loo