1강 브랜드란 무엇인가?
○ Sunkist
- 1800년대 후반: 캘리포니아 오렌지류 시장상황 불안
- 밭떼기 혹은 원거리 경매
- 1893: "The Southern California Fruit Exchange" 결성
- 8개 지역 연합
- 지역별 과일공동처리장 : 등급, 포장, 배송
- 1907: 광고대행사 Lord & Thomas (현 FCB) 고용, "Sunkist" 등록상표 개발
-
www.hbr.org
Design Thinking
by Tim Brown
Thinking like a designer can
transform the way you
develop products, services,
processesand even strategy.
Reprint R0806E
Design Thinking
by Tim Brown
harvard business review june 2008 page 1
COPYRIGHT 2008 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED.
Thinking like a designer can transform the way you develop products,
services, p
1. Introduction
The word BRICs first appeared in 2003 by Goldman Sachs. It is consisted of Brazil, Russia, India, and China. These four countries were and still are receiving big attention as emerging economies from 1990’s. They commonly have huge territory, population and abundant underground resources. Among them, Russia recently held big sporting events such as World Championship in
1. Company Overview
① Start the Business
As society developed, the economic level of public is much higher than past, so the cultural life becomes more important. But at the moment, cultural facilities are fairly short in number. Especially the cultural facilities that people in their 20s enjoy are mainly focused in only merrymaking place. We change this mind and encourage fresh and sound cul
Sysco
Contents
Ⅰ. Sysco의 SWOT분석
Ⅱ. SWOT에 기반한 시나리오 선택
Ⅲ. “Middle of the Road" 선택의 이유
Ⅳ. BI가 필요한 이유
Ⅴ. Sysco의 미래 전략
Ⅰ. SYSCO의 SWOT 분석
Sysco의 SWOT 분석을 통해 Sysco를 분석하고 그 조직에 맞는 Business Intelligence 채택 시나리오를 선택할 수 있다.
① Strength
우선 Sysco는 고객
1. Kingdom of the Netherlands)
}Population-1,600Ten thousand }Area-korea약1/2
}Acapital–Amsterdam’s(population-750만명)
}GNP-42,700$(2007) }Language-네덜란드어
}Religion- Catholicism (40%)
네덜란드는 인구 1600만명 면적 남한의 약 1/2 수도는 암스테드람이고 종교는 가톨릭을 믿는 나라입니다.
2. Since816Charlemagne death
Since843Verd
【목 차】
Ⅰ. 매매계약
⑴매매계약의 개념
⑵매매계약의 법적 성격
⑶매매계약내용의 분류
⑷무역상관습의 유형
⑸매매계약 관련 주요 법제와 그 차이
⑹ 국제상관습의 비교
⑺ 전자무역계약
⑻ 무역계약 약정사항
⑼ SGA(영국물품매매법)상의 소유권이전 원칙
⑽ SGA상의 위험이전-동시성
Ⅰ. The Introduction of Corporation
1. Values & Vision
1) Highest Performance with the Highest Ethics
There are top three values Siemens is aiming at, which are responsibility, excellent, and innovative. ‘Responsibility’ is committing to ethical and responsible actions. ‘Excellent’ is achieving high performance and excellent results. ‘Innovative’ is being innovated to create s
Company Introduce
Cold Stone + Creamery
“Cold Stone” brand name for a cold granite stone, “Creamery” is a dairy producing diary products with fresh milk.
→Cold Stone Creamery is a new sense dessert shop which create “fresh ice cream from my own on cold stone”
Ice cream = Creation!
Cold Stone’s Ice Cream is “Creation”
Rich, fresh flavor of ice cream and the customer-cho
1. Introduction
Our group selected “Naeng-myun” restaurant as our product / service to sell abroad. We believe that Naeng-myun has a potential in the international market. Because Naeng-myun is a delicious meal and easy to cook, and can fulfill many needs by customization of sauce, meat, and noodles. Even if many Naeng-myun restaurants such as “Uraeok” already entered to U.S. market, t