II. Yen carry trade
II. 1. What is Yen carry trade?
II. 1. (1) Typical meaning
The typical meaning is “borrowing at low interest rates in yen and using the loan to buy higher yielding assets elsewhere.” During the past decade, the trade has become a “staple” for many investors. One of the most popular forms of the strategy exploits the gap between US and Japanese yields. Anyone
II. 2. The progress of Yen carry trade
Since 1990s, Japanese government and central bank started lowering interest rate policies so that Yen carry trade has begun.
1) After Kobe Earthquake in 1995, the Bank of Japan lowers the interest rate at 1%. In 1997, as financial crisis in East-Asia was broadening, Yen carry assets were paid off. In addition, The sharp increase in foreign bank as
Ⅰ. 개요
우리나라의 대다수 광고 대행사가 광고전략 및 컨셉과 광고 메시지를 개발함에 있어, 체계적인 조사와 이론 및 모델을 바탕으로 그 개발에 힘쓰는 것에는 실질적으로 많은 어려움이 있는 것이 사실이다. 물론, 우리나라의 대표적 광고대행사인 엘지애드(lgad)와 같이 자체적인 새로운 브랜드
Open Innovation
Open innovation is a business strategy in which research, development and commercialization can be mutually done outside sources.
2.1.1 Basic Background
Open Innovation does not need IT/IS
Restrictions and nature of open innovation calls for IT/IS
2.1.2 Using the Web
Most common method of using IT/IS for open innovation
P&G executive – “For every P&G researc
Foursquare is location –based online service that allowed users to “check in” to a location using an application on a smartphone.
Using GPS
Connects your devices and
web browser into a social
network
Users can view other users who
had ckecked in to the same venue
but were strangers
Users are able to see where their
friends are and what they’re doing
in real-tim
about building the play garden, play ground for children to run and learn from each other while hanging out. It'll be a safe shelter of children. It'll also create jobs for local people to work.
2. Facebook page – Real Golden Triangle
http://www.facebook.com/pages/Real-Golden-Triangle/178478402237670
We have got ‘518 likes’ at the moment (06/12/11). As mentioned before, our faceb
Unfavorable Aspects
Limitation in the expansion of number of stores
The corporate has to undertake the risk of failure wholly
▶Reduce costs
No marketing expense
Simple utilities
Less personnel costs
▶Less market entrance risk
▶Reserved commercial region
▶Royalty cost
▶High initial fixed cost
▶Little sense of ownership
successful management : increasing numbe
1. To be a social problem
1) A certain amount of people involved
2) Causing negative effect to society
3) Brings a collective action against it
1. K-pop
2) sexy – the most popular image of sexual commercialization
*라니아의 Dr. feel good
http://blog.naver.com/tidlsl86?Redirect=Log&logNo=90110968145&jumpingVid=35D717733FC5F862818BE02F448C29271F60
- Place
Now, Alessi is at intial step to enter the Korean premium kitchen ware market. So they just opened one flagship store in Chungdamdong where lots of rich people visit for shopping and meeting. Flagship store means the store which maximizes brand’s image and characteristic by presenting successful products. This store is not only for selling products but also for advertising. In Chungdam
1)To reinforce the impact of world reaction by emphasizing the human and multinational dimensions
2) To inform peoples without ready access to commercial media via VOA
3) To stimulate continuing international attention to the issues raised by the tragedy which concern all nations
USIA & VOA
incriminating the Soviet Union for its heartless, raised huge doubts about the place of