“A simple traditional song or poem for children” (Oxford Dictionaries)
The Difficulty of Defining Nursery Rhymes
Hey diddle diddle,
The cat and the fiddle,
The cow jumped over the moon;
The little dog laughed
To see such sport,
And the dish ran away with the spoon
Nursery Rhymes and (cynical) jokes
– rebellion against authority
- releasing taboos in polite society
the grass. Colin looked down at them.
"Aye," he said slowly, "there couldna' be bigger Magic than that there--there couldna' be."
"Because it doesn't make me angry any more to see her laughing. I wakened when it was bright moonlight two nights ago and felt as if the Magic was filling the room and making everything so splendid that I couldn't lie still. I got up and looked out of the window. T
the songs without noticing. And you would recall the product. The example above is Samsung Life's ads.
The last way of making stimuli by pleasant is using humor. Although roughly one in five ads contains humor, some are more successful at getting viewers to laugh than others.
II. Advertisement Examples
1. Why we have chosen Beer advertisement for research?
(1) Alcohol industries
Identify the main social problems related to health care
youththe elderly
the disabled
1. Theyouth
Extent of youth health care problem - Smoking
(표 생략)
Extent of youth health care problem - Smoking
In 2009, 27.4% of Korea's adolescents from middle school to high school have smoked cigarettes one or two puffs experience for lifetime.
1 of 3 boys and 1 of 5 girls have sm
the workplace for more than two years. Her employer decided to lay her off as the two year deadline was approaching instead of giving her a permanent job. Kim’s story is nothing new among young Korean jobseekers. These cases for young people are not an individual matter, but a general phenomenon these days in Korea.
Like shown in the statistics above, unemployment of youth is increasing ever
1연
If but some vengeful god would call to me /...and laugh: "Thou suffering thing,
Know that thy sorrow is my ecstasy, /That thy love's loss is my hate's profiting!"
2연
Then would I bear it, clench myself, anddie, /
Steeled by the sense of ire unmerited;
Half-eased in that a Powerfuller than I /
Had willed and meted me the tears I shed.
, 30분, 60분
장르: 연속극, 코미디 영화, 드라마 영화, 시트콤, 가족 영화, 가족, 모큐멘터리
두자어(acronym) : 단어의 첫 글자 혹은 첫 음절이 결합해서 새로운 단어 생성
LOL – Laughing Out Loud
WTF – What The Fu**
(아버지가 Why The Face로 이해)
OMG – Oh My God
What is the Arab Spring?
Background
Dictatorship
[독재]Government corruption
[부패]
Educated youth dissatisfaction to society
Joining of the working class
Female issues& Economic recession
[불황]
The revolution
The anti-government demonstration
The regime change
2) Non-price policy in US
① Labeling policy in US
The posting of nutrition information on menus and menu boards - is a policy that more states and localities are considering each year. Supporters of nutrition labeling at fast-food and chain restaurants, including the American Medical Association, want labeling that is easy to understand and that includes the total calories, fat, saturate
2-1. What segment(s) is Saturn now targeting?
(before)
→ 20-40s of the middle class
Saturn captured that customer prefer small-car costs low amount of fuel consumed because of inflation, raising of fuel cost and youth, women dissatisfied with services, quality of car. They noticed their target segmentation(20-40s of middle class) is feeling stress of services, prices,. So, Saturn choose tha