of whole market share in China.
Also, Nexen Tire Company applied awarding system. In primary attempt, it was suggested as one of management strategies, but it also worked as an evaluating system. At the end of every year, they all gathered together and reported what they’ve succeeded and failed. In this process, they could make solution and make alternative course of action for future devel
the questions related to participation.
트레킹 불참 이유 응답자 수
힘들다 8 40%
등산이 싫다 2 10%
관심이 없다 2 10%
바쁘다 1 5%
귀찮다 1 5%
위험하다 4 20%
단조롭고 볼거리가 없다 2 10%
합계 20명(총 응답자 80명) 100%
After analyzing the research data the most frequent answer to the reason for not participating was because it is danger
was mentioned above. Also the ‘being as scarce as possible’ strategy enabled them to position as a legendary high-end luxury brand. You have to wait one or two years to get a specific model of Hermès bag, but Thomas the CEO Hermès says that it is worth the wait. “If people buy an Hermès bag, they know it is going to last them for 40 years. The bag isn’t an expense,
for celebrity attractions and a frank image which were known to the mass ofpeople is paring to brand image when advertisement execution.(This could be adapted to the effect of endorsers on attitude formation. the image, behavior, and values ofthe endorser must be compatible with the image desired forthe advertised brand. For example, 하우젠 advertisement model Kim yu-na.) Other rival compan
thepeople enjoy their free time watching TV. So, the advertisers have invested much money on the TV advertising to inform viewers oftheir products or services and also it is only an outlet to meet the public. But TiVo brings out the change of viewers’ thought with the functions like zapping the advertising, therefore, the advertisers have to change their mind and prepare something special for
the information is abundant in quantity. Also, it is much more comfortable for users to get the information through UCC, blog and community.
However, enormous amount of information comes from users who are not experts, credibility and professionalism could be doubted. Moreover, too much information prevents people from finding correct data fast and makes them confused.
2.2. Medium of Contents
the government. Currently, the Korean government is trying to boost economy and recover from the recession, and thus, government subsidy will enhance the consumption level and will benefit Dell.
G. SWOT analysis
Strength
-Detailed product customization
-Relatively reasonable price
-Established brand power world wide
-No inventory- cut down of warehousing fees
Weakness
-Selling on the i
the government's direction, reducing production while laying off thousands of workers.
Moreover, while the market for new automobile has decreased 46%, the U.S. Treasury Department does not foresee car sales to rebound this year or the next, particularly with baby boomers entering retirement, when people typically buy fewer cars. Some, especially in Detroit, argue that once the recession is ove
of Nike, Google and Coca-Cola. Canon’s mission is Coexistence which means ‘Living and working together forthe common good’. Forthe broader definition, Canon defined it as "All people, regardless of race, religion or culture, harmoniously living and working together into the future.“ In addition, Canon's primary goal is ‘cross media imaging ’, which expresses people’s thought, imag
for commerce, and the main way to promote a site was to get it listed on NCSA Mosaic’s “What’s New” Page or on the Global Network Navigator’s Whole Internet Catalogue site. Then, as more e-tailers began to set up shop attention shifted to banner ads as a great way to promote its site to Web surfers.
But many of those early on-line selling efforts were conducted by magazine sales peopl