tourism has come.
3)Change of Customer Needs
First of all, service users' expectation level has risen due to prevalent online / mobile map services. Moreover, it has become necessary to develop customized tourism contents based on the exact location.
4)Demand of public enterprises & local governments has changed
Form of the 1990's service has still been dragged into 2000’s. So the
After the independence; the Civil War
The new concern was raised by three organizations; who is going to be the legal government? It leaded to the Civil War for 27 years, from 1975 to 1992. The MPLA, which supported socialism, was helped by the Soviet Union, and the FNLA and UNITA, which had the power of the US behind. While they had the Civil War, they ruined infrastructure such as roads, harbo
Telecom 10%
China Mobile : Expanded overseas, with the purchase of Parktel in Pakistan
Customer base mostly in rural places
China Unicom : Potential to expand its business/ Operates throughout major cities/ Innovating its infrastructure by cooperating with Ericson
China Telecom : Has the largest WiFi wireless broadband network in 250 major cities
Relatively Smaill market share
markets in the world. While Lancia and Lexus are due to arrive in 2009, the only missing "mainstream" makers, Citroën and Kia, have given no official advice, although the latter has commented so in the past.
In Mexico City the "Hoy no circula" ("Today you can't drive") program is implemented. Every vehicle has a color sticker depending on the ending number of its plate, as well as a number
3-5.RoppongiHills arena
A city plaza where there's always something going on: endless new and exciting encounters.(Japanese Only
Roppongi Hills in the middle of gathering a variety of cultural, urban outdoor entertainment space, "Roppongi Hills Arena" was born. Roppongi Hills Arena is an open space with a roof, some with up to overall performance on stage live events round the square, allowing
Know the story is king.
Utilize the newest technology to tell that ancient story in a new way.
Coordinate the message across the media.
Have the courage to innovate.
Ride one’s uniqueness.
Value proposition
- More for more
- Enjoying at the Disney Park and resort
acquires a lot of money
- but they provide exceptional experience
that people cannot feel
4. STP Analysis
▪ Segmentation
: divide the total market into smaller segments
- Geographic segmentation: Disney Park and resort is not for the local citizen. It is for the people whoever wants to visit. Even though their facilities are placed on a exact place, their advertising or promotions are not localized.
- Demographic segmentation: Disney Park and resort's target segmentations a
2). The relationship between tourism and terrorism
Terrorism is a political external environment affecting the tourism system and constantly receives. Already mentioned terrorism this tourist system of survival and growth inhibition and tourism schemes terrorism this are likely to occur, the soil. First, terrorism this tourist system, the impact of the three path works through.
The first i
(1) Paradise's market share in casino industry 2008 (foreign only casinos)
○ Leader of casino market
Paradise Walkerhill occupies the biggest portion of 29.5% and has been leading company in casino market. Three casinos in seoul are most competitive casinos in Korea and occupy over 70% of the total market.
(2) Number of Visitors and Profits 2008
- The numbers of visitors of paradise a
Marketing Strategies
-All-in-one structure
of consumption based
on expected needs
-Customer-Consumer
differentiation approach
-Promotions on special occasions
Customer-Consumer Differentiation
“Attract Customers, Not Consumers”
Schools: Affiliations through
1)Event Sponsorship
2)Spend-Only School Point Card Contract
Family Units: Family Disc