Product/Service Liability
What are the possible liabilities this product/service may pose? What are the insurance requirements?
- 손해배상 책임 리스크는 없음
Related Products/Services and Spin-Offs
What newproduct/service spin-offs could be developed to meet the ever-changing market needs in this industry or others?
- 관련 서비스 : 소비자 조사, 인터넷
II. 글로벌 마케팅 전략
1. 글로벌 제품의 의의
1) 글로벌 제품의 의의
Product(제품) ? 노동력, 기계 및 원재료 등과 같은 생산요소를 투입, 가공 또는 생산과정을 거쳐 만든 유·무형의 완성품
즉, 글로벌 제품이란, 글로벌 고객의 욕구를 충족시키는 유·무형의 완성품
2) 제품의 세가지 차원 (Kotler)
INTRODUCTION
NHN is attempting to develop global distribution and a product line that will meet global demand. Thus, we must analyze which market would be good for entry, out of the worldwide market, and what kind of game should be developed for meeting demand, and how to effectively use promotional strategy to boost and maximize recognition. This proposal consists of an analysis of a survey
q1. ‘Cialis’ 제품의 마케팅목표는 무엇인가?
그리고 미국 시장에서 ‘Cialis’ 제품의 개념전달활동과 구매전환활동이 마케팅목표에 명확하게 반영되어 있었는가?
- 마케팅 목표 : 후발업체로서 ED시장에서의 성공적인 NewProduct Launch
- Cialis 제품의 개념전달활동
: 슈퍼 바이그라 (36
newproducts on monthly or seasonal-basis, SPAO follows weekly review and planning of products. Such quick response system allows the company to respond more quickly to changing trends in a competitive clothing industry. Moreover in SPAO, more than one thousand designers including Korea’s top designer Chang Gwang-Hyo closely work together to enhance the products’ quality and style. This numbe
개인 후원이나 스포츠 마케팅을 하는 타 경쟁사와는 달리 뉴발란스는 그 마케팅 비용을 연구개발에 투자하여 더 좋은 제품을 출시한다는 철학을 가지고 있음
<중 략>
뉴발란스 열풍 지속 2014년 매출 4,000억원을 돌파.2010년 1,650억원의 매출 대비 2.5배에 달하는 무서운 질주.2001년 국내에 처음 선보인
Newproducts should focus on larger and more mature-themed products to focus sales on this segment.
Also, While Oxford Toy has great price, and need to have its position as good quality with affordable price, its products should be more well designed and well thought out to appeal to targeted segment. We suggest a 7.5% price raise to cover the cost, while having little impact on sales.
To cle
Power of Blue Ocean
Establishment : September 3rd, 2005
Representative director : B.M. Sung
No. of employees : 871 (as of July of 2012)
Paid-in-capital : 66.7 bil.KRW
Business : Development, Production, Sales of invention
EXECUTIVE SUMMARY
The appearance of the newproduct in the banana flavor milk market is the hot issue of the field. Turning the idea of banana milk = yellow into banana milk = white, it seemed to success catching the people's attention. They named their product, and it imply its competitors have artificial color in contrast with it.
사원이 참신한 아이디어를 냈을 경우,
사업화에 필요한 자금과 인력을 지원하고 실적에 따라 급여 이외의 인센티브를 추가로 제공하는 제도
1. Why is it important
for laboratory people to follow their newproduct ideas through production and
marketing?