with a high disposable income, living or working in the city -because that’s where all the best shops are- is perhaps the most promising consumer market of the decade.), Mr.Beauty, Ubersexual etc.
- Trading-up phenomenon – spending patterns that they have willing to pay highly for specific product.
2. Competitor & Collaborator: companies related to fashion, skin care, and/or fitness, o
with the appearance of “well-being” trend.
• Consciousness for product
In a customer survey, 46% of respondents cared about the product’s ingredient, and 67% checked the product label. As the media developed, consumer consciousness is increasing. There are many consumer prosecution programs, such as “소비자 고발”, “불만제로”, and they had a huge impact. Also consume
Goals
Short-haul airlines associated with Domestic • International region for customer benefits
Customer satisfaction management system through Cost competitiveness
Promoting local economy invigoration
Management Policy
Stick Low air fares suitable for short-haul air travel
Building Low cost•High-Efficiency Management system
Developing short-haul flight routs
1. The fir
satisfaction with two smart phones’ user?
4. Does customers’ income have any relationship with user’s satisfaction?
5. Does customers’ age have any relationship with user’s satisfaction?
We get those 5 questions from our discussion. And there is 4 reasons for us to decide use those 5 questions.
1. We what to know why people feel more satisfaction with Iphone. So we think those fi
Subject of the Research
Conduct research on international students’ satisfaction with international exchange program of Kyonggi University
Object of the Research
111 International students who are studying at Kyonggi and Ajou University institute for international education
Beginning of the Research
We would like to study about the quality of Kyounggi University institute for
III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54
with companies specializing in shaft design and manufacturing.
2. Changes in Distribution Channels
At past, there was only one channel to purchase golf equipments; off-course shops. After activating e-commerce, some golf shops started to move to online space for many incentives such as reduction in operating costs. Often, price-sensitive consumers used online stores. After the appearance o
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
전체적인 성과로 직결되기 때문에 조직은 개인의 직무에 대한 만족도를 향상시키는 방안을 모색해야 한다. 업무 만족도는 아래 다섯 가지의 척도에 따라서 측정될 수 있다.
① Pay
② Supervision & interpersonal relationship with co-workers
③ Policy of the organization
④ Opportunity for personal growth
⑤ Working condition
Ⅱ. Main body
1. Leadership
1-1. Management philosophy
1) Do they have mission?
① Evaluation
Evaluation(I ): very good ( ) good ( v) average ( ) bad ( ) very bad ( )
Evaluation(E): very good ( ) good (v ) average ( ) bad ( ) very bad ( )
② Reason
▷We will focus our energy on performing services that are consistent with our mission by de-centralizing authority, empow