01. Executive Summary
Advisory Proadtive
Client JanSport
Project Name New 2014 IMC strategy for JanSport
Brand Description
World-renowned backpack brand with long history and its identity
Products: backpacks with various shapes, designs, patterns and colors
Target customers: university students at the age of 20’s
Brand slogan: “discover freedom.”
Marketing Issue
Problems
Short-
closet
Im sorry
You dont have to stay
So are you really a
steam cleaner?
Im not
Oh man, actually its
a real good job...
But you should cleaning
You want some?
Oh come on dont
let me down
You ready?
... no, you dont have
to do this
Shit, I dont fucking
trust you
You ready?
go!
You desorb
I never desorb,
Im winner, man
Yeah, winner though,
man
Oh, man thats all
my cast
You spilled some good
shit th
covers.
Jack drops the open catalog on the floor.
MOVE IN ON CATALOG -- ON PHOTO of COFFEETABLE SET...
JACK (V.O.)
If I saw something like clever coffee
table sin the shape of a yin and
yang, I had to have it.
PAN TO PHOTO of ARMCHAIR...
JACK (V.O.)
Like the Johanneshov armchair in the
Strinne green stripe pattern...
INT. LIVING ROOM/DINING AREA/KITCHEN
The armchair APPEARS. PAN OVER next to
shaped marks around the neck.
Look at this.
Clean cut.
-Trophy? -Thatd be my guess.
Defensive wounds.
She put up a fight.
Good for you.
This is a secondary crime scene. Why?
This wound would produce lots of blood. Theres very little here.
What about these?
-Piquerism. -Pre or postmortem?
Post, no blood.
Not bad, vice.
Probably aced your detectives exam.
The wind is picking up, well lose evidence.
closer we see that her jacket is pulled open to expose one of her breasts, which rests on the metal of the wing.
CLOSEUP - Breast on metal.
CLOSEUP - Hard nipple and rivets.
CLOSEUP - WOMAN - CATHERINE
Early thirties, dark, short hair, stylish executive clothes. Her eyes are wide open but unfocussed. A hand grips her shoulder from behind. We follow the hand down behind Catherine and discover a ma
close to him, nobody
did. But by the time we made Tampa,
I was sure I knew who he was, that I
understood what he saw, what
nourished his soul and tested his
faith...
??
EXT. WHARF - DAY
Chuck stares out across the harbor. In the distance, the
echoes of singing masts. Shrouds and canvas softly ping.
The small boats of Mystic tug restlessly at their
moorings.
OLDER CHUCK (V.O.)
He had taken us to w
closer, the SOUND of
powerful TURBINES, throbbing in the heavy air, becomes
dominant, overpowering.
Guided by COLORED SMOKE and LANDING LIGHTS, the chopper
looms hard INTO VIEW, pitching forward and settling to
the ground, kicking up a maelstrom of dust and vegetation
2-A INT. COMMAND POST - DAY (MAGIC HOUR) 2-A *
Where a MAN wearing a military UNIFORM watches through
the large open windows the h
close up. - lt sounds like youre dying.
- Sure youre not allergic to me? - Thats a terrible thing to think!
Every Manhattan restaurant hates me for not keeping reservations.
Why dont you call me next week? lf you still want to.
- Feel better. - Thank you. Bye.
- Should l start with a joke? - No, theres not enough time.
- For what? - To develop a sense of humour.
And now, ladies and gentlemen, the
close...
JANIE
Mr. Rothschild asked to have a moment
with you this morning.
SHEPHERD
Is he upset about the speech last night?
JANIE
He seemed concerned.
SHEPHERD
Well, it wouldnt be a Monday morning
unless Lewis was concerned about
something I did Sunday night.
The elevator doors open, revealing LEWIS ROTHSCHILD. At 32,
LEWIS is the Presidents chief domestic policy advisor. It
would appear t
closer and louder. Its shallow breathing. It gets ominous. Were interlopers on the floor of the forest and something is coming. SUDDENLY:
A MOCCASINED FOOT
rockets through the frame scaring us and ...
EXTREMELY CLOSE: PART OF AN INDIAN FACE
running hard. His head shaved bald except for a scalp-lock. Tattoos. Hes twenty-five. He seems tall and muscled. Heavy, even breathing. Well learn later thi