즐기려는 국내 고객
4. 7P mix
1. Product & Price
(1). 객실
Business Deluxe room
쾌적한 환경에서의 편안한 휴식을 위해 리노베이션 한 객실.
LCD TV로 E-concierge, E-order, E-message 등이 가능한 최첨단 편의시설과 함께 항알러지 카페트, 프리미엄 커피 머신 등 집과 같이 편안하게 머무를 수 있다고 한다.
2011년도 중앙일보에서 대학평가 순위
아직까지 한국외대 글로벌캠퍼스의 사회적 인지도가 낮음
매겨진 순위와 괄호에 있는 것은 작년 순위를 나타내고 있다. 대부분 순위가 큰 폭으로 변화하지 않음
<인재상의 변화: I자형 인간 → T자형 인간 → ∏자형 인간>
∏자형 인간의 의미는 앞
2. What business risks does Blue Nile face that may threaten its ability to satisfy stockholder expectations? What are some examples of control activities that the company could use to reduce these risks? Are some of the risks faced by Blue Nile difficult to reduce through control activities? Explain.
There are so many risk factors for Blue Nile, but main risk factors a
현재 국내 아이스크림 시장 규모 : 약 1조 5000억 원
프리미엄 아이스크림 시장 규모 : 약 3800억 원 (전체시장의 35%)
매년 10~20%의 높은 성장률을 보임
'아이스크림은 계절식품이다'라는 편견이 사라지는 추세.
국내 소비자들의 고급 아이스크림 선호도가 외국 업체 지향적
-중략-
1) Segmentation
Objective – Function / fashion
Price – High price / Middle-low price
Age – Teenagers/ 20~30 / Over40
2) Targeting
(1) Professional Sports players and people who want to be professional
-By providing them with technology that can support the activity of sports player.
(2) Ordinary people working to enjoy spare time
Brand Identity
Most dramatic vision of women’s fashion
Ultra-stylish yet timeless suits and evening dress
The ultimate expression of luxury for the gentlemanMix of vintage Ivy League prep, heritage equestrian
The original symbol of the modern preppy lifestyle
Preppy heritage, accessible price
An affordable wardrobe for every occasion
A symbol of fight against cancer
Vintage, the high
factory stores around the world (including Club Monaco and Rugby stores). The company's flagship store is located in the former Rhinelander Mansion on Madison Avenue in New York City. Other flagship stores are located in Chicago, East Hampton, London, Miami, Milan, Palm Beach, and Tokyo (Ralph Lauren Store Locations, 2010).
Ralph Lauren is one of the largest retailers in the United States with
expectations, especially in politically sensitive cases. Courts are also subject to both government and Communist Party authority, and must please both masters. This lack of independence stifles any legal creativity on the part of judges that might otherwise limit the scope or effect of Internet regulations.
III. Reaction to the Censorship of the Internet in China
i. Internal Factors
mix-ins so that customers can choose what they want to eat.
②Socio-cultural analysis
Growth of food service industry
As the foodservice industry develops and the level of people’s consciousness gets higher, the dessert business has penetrated the niche market cleverly. Also, after eating a delicious meal, people top it off with an even more delicious dessert. The result of this d