American retailer of women’s wear, lingerie and beauty products.
Founded in 1977 by Roy Raymond
Headquarters : Columbus, Ohio, USA
Revenue : $5,604 million (2009)
1000 VS store, 100 independent VS beauty stores in 2008
International expansion : Canada, Kuwait, UAE, UK (2012)
They used mail-order-catalogue (element of their success)
Promotion
- Annual fashion show
- Gift card,
online transaction uses SSL(Secure Socket Layer) protocol, G market adopted “TMX 5000” as a web accelerator. This device helped to improve security transaction performance by 5 times, and reduce server load.
3. SOFTWARE
3.1 Web Software_ WISELOG
G market uses CRM software named “Wiselog” provided by “Nethru” company. This program analyzes click pattern, key words, influx/purcha
on cooking a nutritious meal with organic materials.
3) Broad Social Network: Self-independence (super broad and superficial relationship)
Along with development of online tools such as twitter, facebook and blog, it became much easier to meet new people online and to make them friends. However, the relationships based on these online tools are normally superficial and hard to last. In
online analytical processing), and data mining.
Online analytical processing (OLAP), or multidimensional data analysis, allows businesses to view a single data in multi-dimensions. Some of the dimensions would be sales regions, cost, and time. Actual example of using online analytical processing would be combining data about products and regions. As a result, a company would be able to come up
online in order to instantly answer customer questions and overcome the limitations of online education of lack of immediate response to customers (students).
3.4 Staffing
‘Star instructors’ are usually recruited by job offer from Megastudy, and many of them are already famous instructors from other institutions. Other staff members are recruited by standard company recruitment process, e
Fashion, Acceptable price,
and Speed that can be provided by SPA brand
T
- Internal competition
- Threat of substitutes is large
- Increased raw material price
- Compared to yen(Japanese money) yuan’s (Chinese money) exchange rate revaluate
W
Low brand value
Lack of differentiation
UNIQLO provides good quality products with inexpensive price
Various Designs– Globa
3. Adidas Originals: from niche to fashion mainstream
The cornerstone of the Sport Style division is adidas Originals: the original lifestyle brand, born in sport heritage but living in contemporary lifestyles. Adidas Originals with its Trefoil logo has become a relevant part of many people’s lives. With a holistic offering in products and communications, adidas Originals engages the youth
1. Value proposition
Intended to style-conscious cell phone consumers who would like to browse the Internet and enjoy entertainment to-go, the iPhone is a smart phone that combines a web browser, email, iPod and personal computer into a single, fashionable, easy-to-use device.
The following strategy canvas illustrates how the iPhone differentiate itself from the BlackBerry Pearl (a smart phon
online and off-line companies getting into market. Also, Cocofun has acquired relatively various alliances with restaurants and entertain stores than other companies. In addition, Cocofun has well organized contents because they have long history in this market.
Weakness: As the technology of online/ mobile system has developed, the number of people who mainly purchase and get services on intern