of Mouth to Mouth Marketing
Change the brand image to high quality and royal image
WEAKNESS
- week of brand information
- Belief of brand products
- Disposable buying
OPPORTUNITY
- Lower price products are popular because ofthe economic depression
- There’s a new target group, male group
- Decrease ofOld Cosmetic shops
- Go International Market
THREATEN
- Similar and strong
the end,
Camera built in cell phone,
A Adapt
[적용시키기] Adapting the function of other product or use Rose vine→barbed wire fence
M Modify-Magnify-
Minify[수정 확대 축소] Modifying, magnifying, and minifying the original product Post-it, walkman,
P Put to other uses
[용도 변경하기] Put to other uses of existing product Old tire→ source of power plant,
Sawdust→f
ofthe luxury
Expected growth : 10%
Constant growth of revenue
The 2nd biggest company
in terms of capitalization and brand value
The most favored luxury brandof 1% upper class, but 3rd of total customers.
Old Money
Rich for generation
Rockefeller, Du Pont, Vanderbilt Families
Honorable social status
Scarcity
New Money
Self success
CEOs, venture capitalists
Ex
and neat
40s~50s : Emphasize jean’s young and active image Also develop the middle aged size and designs
Revival in Jean casual field
Now, they fall behind in sales of awareness
So they want to revival in jean area as change their target and strategy
Specific Ways To Improve
: PROMOTIONS / ADVERTISING / SNS
Levi's will maintain a pricing policy
and will avoid discount prom
the same time, people try to get various benefits at the reasonable price. Therefore, 'Doctor Looloo' might be considered as an attractive device enough to fulfill people's needs and wants.
What we need to consider is the lack of awareness about brandnew toilet in Korea. Most of Korean has no intention to invest their money on a toilet. In theold times, Korean has avoided mentioning about toil
the store and producing coffee there’s a high possibility for the coffee beans to lose its freshness. Starbucks expressed their intention that they are using a flavor lock technology made by their own to keep the freshness ofthe roasted beans up to 8 months which includes vacuum wrapping. But among experts, it is said that Starbucks coffee has the taste ofthe oxidized old coffee bean with unp
of 819 are honor killing for 1995. In Yemen, 400 honor killing are occurred for 1997.
(2) Case of Honor Killing
A while back, there are two types of nations honor killing are committed: remitting a punishment and imposing a light punishment. First, let's see the case of Jordan, representing the first category. According to article, a 36-year-old married woman was killed for being unfaithfu
1.Technician
Vocal
Performance
Piano
Awards in 2011
6 MTV Awards
3 Grammy Awards
http://www.youtube.com/watch?v=TOzDDI-nfb4
Composing ability
Beginning composition since 13 years old!
Composing songs for Fergie, Pussycat Dolls, Britney Spears, New Kids On The Block, and Akon.
Participate in the process of composition her own songs.
Lyrics
A different l
of Returner
(customer or product holder )
case study --- National Allergy
The company handled returns in the same way as most of industry, standard warehouse operation. However then it became more pro active in its approach in handling returns.
Encouraged customers to use its products for 30 days before returning them.
Added more information on its website and packaging to make
and manage information and use micro-electronic based technologies. In short, network society is one whose social structure is made of networks powered by microelectronics-based information and communication technologies. In addition, according to Castells our societies are becoming increasingly structured around the bipolar opposition ofthe Net andthe Self. The ‘Net’ means thenew, network