-Analysis
Our team made up strategic management theory which S.W.O.T and Porter's five forces model about LVMH.
First of all, we can recognize the opportunities and threats that LVMH can have, by external analysis
*Opportunities
-more chances for international market
-branding with culture and art
-synergy effect from trendsetters
-wide range of customer
*Threats
-excessive competit
Reason we chose this drama
Describing the life of the middle classes housewives concretely
Easy to find many scenes about consumer behavior
Deeply understand about consumer behavior and apply in real life.
Each story of four housewives
(mystery comic drama)
중략
Consumer’s attitude is influenced by a lot of elements
Marketers have to understand why consum
1. Introduction
1) Reason we chose this drama
We chose ‘Desperate housewives’, drama of USA, for our team project. ‘Desperate Housewives’ is about each story of four housewives. This mystery comic drama is very popular in USA, by treating about housewives boring life, aberration and many events about murder and other cases. In routine life of housewives, like keeping house and living in
Introduction of Prospecs
The Sports brand "Prospects" is a corporation which originated from "KookJe trading company" (now called LS networks). It occupied superior position, sharing domestic market with Lecaf(leading by hwa seung company).
However, after 1990s, Prospects became gradually loosing their competitiveness because of improper marketing stretagy, so they had to give way their ma
Explanation of the RP1’s Main Problems
Incontrollable Overtime Costs
Excessive Waiting Time
(Overtime)
Increasing Growers’ Complaining
Capacity Analysis
Berries Upload to Dump
Average Truck Delivery is 75bbl
Suppose to Take 10minutes to Each Truck.
Each Dumps Capacity
=75(bbl/hr)×6=450(bbl/hr)
Total Dumps Capacity
=450(bbl/hr)×5=2,250(bbl/hr
1) INTRODUCTION
The National Cranberry Cooperative case present the production and operation problems faced by plant processing berries in the USA, in the seventies.
- PRESENTATION OF NCC & THE CRANBERRY INDUSTRY
As volume of the harvested berries increased, problems arose in the transformation of those berries into saleable products. This was the case in NCC’s receiving plant n°1 (RP1).
Analysis of Market Environment
A. Macro-Environment Analysis
Consumer consciousness increases with the appearance of “well-being” trend.
• Consciousness for product
In a customer survey, 46% of respondents cared about the product’s ingredient, and 67% checked the product label. As the media developed, consumer consciousness is increasing. There are many consumer prosecution progra
Concentrate
On the city
Population on the city is increase
of the population more than 2 / 3 live in urban by increasing urban concentration because of the rapid industrialization
As a result,
The amount of the trash increases suddenly and the kinds also become various that the city-environment problem caused by the trash becomes more serious
(모세영, 홍재근, 김만수)
Increase
Analysis
4-1. SWOT analysis
Strength Weakness
* High technical skills
: High quality of fermentation technology.
* Becoming bigger and modernization of the industry.
* Priority of marketing skills, awareness, and preference.
: Only listed enterprise of Rice wine industry.
* Wide distribution channel
- having both wholesale and retail marketing’s network
* Variety of products
IV. Products and Services
1) Products
Six Flags’ wide array of entertainment rides options reach all demographics, including families, teens, twenties and thrill seekers alike.
Rides
Six flags has just about every kind of ride for every kind of rider. Especially there are three categories of rides – Thrill rides, Family rides and Kids rides.
Thrill rides include themed