④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
In the future…
Rising age at first marriage for both women and men
Declining number of children per household
Increasing life span
Women now constitutes a majority of enrollment at all levels of postsecondary education
Prevalence of egalitarian gender-role attitude
Couple’s capacity to maintain a middle-class standard of living, dependent largely on wife’s earning
Women in
Female consumers now tend to closely look at what celebrities carry rather than how their pants look like at red carpet. With the rich distribution channel, consumer perception on luxury handbags has been changed. As handbags are now viewed as fashion statements, female consumers are willing to pay big dollars to get the latest ones. The growth of the luxury market is spurred by consumers wanting
single young man with a high disposable income, living or working in the city -because that’s where all the best shops are- is perhaps the most promising consumer market of the decade.), Mr.Beauty, Ubersexual etc.
- Trading-up phenomenon – spending patterns that they have willing to pay highly for specific product.
2. Competitor & Collaborator: companies related to fashion, skin care,
Ⅰ. Assessment
1. Type of the family
☞ Single-parent family
2. Structure and relationship of the family
3. Dimension of health
① Biophysical
· Illness
- Alcohol abuse ┌ Period : for a long time
*The alcoholic problem started before marria
females, such as clerical, sales, education and service.
대부분이 여성들의 전통적인 분야인 사무직이나 판매, 교육, 서비스 등의 업종에 종사한다.
However, a growing number choose a career that necessitates spending many hours away from home.
그러나 집을 떠나서 더 많은 시간을 보내야 하는 직종을 선택하는 수도 증가하고 있다.
The
females, such as clerical, sales, education and service.
대부분이 여성들의 전통적인 분야인 사무직이나 판매, 교육, 서비스 등의 업종에 종사한다.
However, a growing number choose a career that necessitates spending many hours away from home.
그러나 집을 떠나서 더 많은 시간을 보내야 하는 직종을 선택하는 수도 증가하고 있다.
The
females, such as clerical, sales, education and service.
대부분이 여성들의 전통적인 분야인 사무직이나 판매, 교육, 서비스 등의 업종에 종사한다.
However, a growing number choose a career that necessitates spending many hours away from home.
그러나 집을 떠나서 더 많은 시간을 보내야 하는 직종을 선택하는 수도 증가하고 있다.
The
bullet, no single approach that will end crime," says Harvard's Hemstein. "But each new advance in research raises the possibility of a constructive remedy."
"범죄를 끝마칠 하나의 해결방법이나 마법 탄알은 없다, 그러나 연구를 통한 각각의 새로운 진보는 적극적인 치료법의 가능성을 높일 수 있다"라고 Harvard 대학의 Hemstein은 말한다.
말한다.
Elsewhere in France, engineers are experimenting with a less expensive system for smaller towns- a rubber-tired streetcar guided by a single grooved rail.
프랑스의 다른 곳에서도 기술자들은 소규모 도시에서의 보다 값싼 시스템, 즉 땅속으로 파진 단선의 레일 위를 달리는 고무 타이어의 전차 같은 시스템을 실험하고 있다.