집단수준의 조직행동(집단역학과 팀워크, 의사소통, 리더십)
목차
집단수준의 조직행동
I. 집단역학과 팀워크
1. 집단의 정의
2. 집단의 유형
1) 공식집단
2) 과업 및 프로젝트집단
3) 비공식집단
4) 이해 및 친선집단
5) 소속집단과 준거집단
3. 팀의 정의
4. 팀의 유형
1) 문제해결팀
2) 자율경영팀
3) 다기능
목차
태도
I. 태도의 정의
II. 태도의 구성요소
III. 태도의 형성
1. 신념과 가치
2. 태도형성에 영향을 미치는 요인
1) 문화
2) 집단구성원자격
3) 가족
4) 친구와 동료
5) 사전작업경험
IV. 태도의 기능
1. 적응기능
2. 자아방어기능
3. 가치표현기능
4. 탐구기능
V. 태도의 변화
1. 태도변화의 과정
1) 해빙
2) 변화
소비자행동론
사회적 영향력과
소비자행동
2004 SPRING 소비자행동론 16장 사회적 영향력과 소비자행동
제1절 사회집단
사회집단의 의의와 특성
▷의의 사회 구조 속에서 서로 융합되고 상호작용하는 구성체
▷사회집단의 특성
①사회집단은 구성원의 소속관계가 자격유무를 근거로 명시되어 있다.
②사
Macro Organization
VISION, STRATEGY
& ORGANIZATION
목차
비전 전략, 그리고 조직의 정의
SONY 의 사례
SK Telecom 의 사례
삼성의 사례
Pepsi 의 사례
GE 의 사례
결론
연구 목표, 예상되는 결과
연구목적
- 비전, 전략, 조직구조의 내부적인
생성과정 관찰을 통한 이해 증진
예상되는 결과
- 비전은 전략 및 조직 구조에 핵
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