Chapter 1. New Challenges
Part 1
Living in the U.S.A.
미국에서의 생활
size
크기
It is difficult to really experience or "feel" the size of the United States, even when you know the actual number of miles from coast to coast. To get the full impact you should realize, for example, that it takes forty-eight hours (two entire days and two long nights) to travel by train from Chicago t
소비자행동과 마케팅활동
(Consumer Behavior and Marketing Action)
마케팅에서 기본적으로 필요한 철학
? 고객의 욕구 정의(define consumer needs).
? 고객 세분시장 확인(identify consumer segement
? 욕구 충족을 위해 새로운 시장이나 기존시장에 포지션
? 상호작용적 기술을 사용하여 개별적 수준에서 고객의 욕구를 충
Now the Korean discount store called E-mart that is operated by Shinsegae Corporation is keeping their growth very successfully, beating off many competitors. Shinsegae Corporation’s stock price could excess 3 hundreds thousands won and is keeping up because it attribute its success to E-mart. Their sales amount has been developing as well. In 1999 their sales amount reached at 2.3 trillion won
It is difficult to really experience or "feel" the size of the United States, even when you know the actual number of miles from coast to coast.
당신이 해안에서 해안까지의 실제 거리를 안다고 할지라도 미국의 크기를 경험하거나 느끼는 것은 정말 어렵다.
To get the full impact you should realize, for example, that it takes forty-eight hours (two entire
Around the world, more and more women are working out-side the home.
전 세계적으로 점점 많은 여성들이 집 밖에서 일하고 있다.
In the united states, over 70 percent of women with children under 18 have another job besides that of mother and homemaker.
미국에서는 18세 이하의 자녀를 둔 여성들의 70%이상이 주부이면서 다른 직업을 갖고 있다.
Mo
Around the world, more and more women are working out-side the home.
전 세계적으로 점점 많은 여성들이 집 밖에서 일하고 있다.
In the united states, over 70 percent of women with children under 18 have another job besides that of mother and homemaker.
미국에서는 18세 이하의 자녀를 둔 여성들의 70%이상이 주부이면서 다른 직업을 갖고 있다.
Mo
Research around the globe points to a recipe for well-being: Eat simple foods, not elite treats.
전 세계적인 조사에 의해 웰빙에 대한 비결이 알려졌다: 정선되지 않은 간소한 음식들을 먹는다.
Start with miso soup, a classically simple Japanese recipe.
전통적인 간소한 일본 요리인 미소 수프(이하 된장국으로 표기)로 시작한다.
For an
Car traffic fell 17 percent in downtown Strasbourg, France, after city planners gave light rail priority.
프랑스의 스트라스버그에서는 도시계획자들이 경전차에 우선권을 둔 결과, 도심에서의 교통량이 17 퍼센트나 감소되었다
"The coming of the tram has been both an urban and ecological success," says Bertrand Wipf-Scheibel of Compagnie des Transports
WHOEVER has made a voyage up the Hudson must remember the Kaatskill mountains. They are a dismembered branch of the great Appalachian family, and are seen away to the west of the river, swelling up to a noble height, and lording it over the surrounding country. Every change of season, every change of weather, indeed, every hour of the day, produces some change in the magical hues and shapes of th
curtail
우리말 뜻: 단축하다, 삭감하다
영어 뜻 혹은 유의어: shorten, reduce
예문: During the coal shortage, we must curtail our use of this vital commodity.
cynical
우리말 뜻: 냉소적인, 남을 믿지 않는
영어 뜻 혹은 유의어: skeptical, distrustful of human motives
예문: Cynical at all times, he was suspicious of all altruistic actions of others.